Category: digital marketing

Baltimore-based Johns Hopkins Outpatient Center is being renamed to honor the health system’s first Black chief resident in cardiac surgery, Levi Watkins, MD.

Several health systems and hospitals across the country are searching for marketing talent.

The Michigan Health and Hospital Association has launched a new campaign to create a pipeline of nurses and other healthcare workers with the aim of addressing the severe staffing shortages affecting Michigan hospitals and health systems. 

Salt Lake City-based Intermountain Health improved its online reviews by soliciting for more of them and investing more resources in managing replies, G2 reported.

TV and radio host Ryan Seacrest has been opening broadcast studios in children’s hospitals across the country to allow pediatric patients and their families to tell their stories and have fun during a challenging time.

Numerous rankings and awards aim to quantify the top hospital and health system brands. But what does ChatGPT think?

Sparrow Health System will change its name to the University of Michigan Health-Sparrow in 2024, WLNS reported June 5. 

When Marlton, N.J.-based Virtua Health needs advice for a new marketing campaign, it asks its patients what they think.

St. Louis-based BJC HealthCare and Kansas City, Mo.-based St. Luke’s Health System said they will keep their individual brands as they form an integrated academic health system.

Seven hospitals have announced name changes or other rebranding efforts since April 13: