Category: digital marketing

Why a women's soccer team is raising funds for a local hospital

The National Women’s Soccer League team in Louisville, Ky., is raising funds for a local hospital, OurSports Central reported.

Mass General Brigham sponsors Wimbledon

Somerville, Mass.-based Mass General Brigham is a featured sponsor at Wimbledon, Broadcasting+Cable reported.

Mass General Brigham sponsors Wimbledon

Somerville, Mass.-based Mass General Brigham is a featured sponsor at Wimbledon, Broadcasting+Cable reported.

AI, analytics and patient privacy, recruitment: Top 3 hospital marketing trends in '23

In the first half of 2023, hospital and health system marketing leaders encountered an “explosion of interest” in artificial intelligence while figuring out how to deploy analytics with a focus on privacy and attracting talent via marketing campaigns, …

Kaiser deal, ChatGPT, TikTok: 10 most-read hospital marketing stories of '23

Here are the 10 most-read marketing stories from Becker’s during the first half of 2023.

ChristianaCare's media database earns marketing award

Newark, Del.-based ChristianaCare has earned a 2023 Gold Quill Award from the International Association of Business Communicators for its media database. 

New ad campaign at Virginia health system highlights staff's 'strength and resilience'

Winchester, Va.-based Valley Health is saluting its patients and staff for sticking with it through the challenges of the pandemic with a new marketing campaign, Little Black Book reported.

'Sea of sameness': The hardest part about being a healthcare marketer

Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, said the hardest part about being a healthcare marketer is trying to go against some of the established conventions that have become a standard within the industry, Market…

Cleveland Clinic's recipe for successful marketing

Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, said the health system’s main marketing strategy is content development, writing SEO-friendly articles and investing in paid search, Marketing Brew reported June 27. 

Validation or falsity? What hospital marketing chiefs think of US News rankings

As medical schools and now health systems have withdrawn from the U.S. News & World Report rankings, hospital chief marketing officers have differing opinions on how much these recognitions matter.