Category: digital marketing

Somerville, Mass.-based Mass General Brigham is a featured sponsor at Wimbledon, Broadcasting+Cable reported.

In the first half of 2023, hospital and health system marketing leaders encountered an “explosion of interest” in artificial intelligence while figuring out how to deploy analytics with a focus on privacy and attracting talent via marketing campaigns, …

Here are the 10 most-read marketing stories from Becker’s during the first half of 2023.

Newark, Del.-based ChristianaCare has earned a 2023 Gold Quill Award from the International Association of Business Communicators for its media database. 

Winchester, Va.-based Valley Health is saluting its patients and staff for sticking with it through the challenges of the pandemic with a new marketing campaign, Little Black Book reported.

Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, said the hardest part about being a healthcare marketer is trying to go against some of the established conventions that have become a standard within the industry, Market…

Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, said the health system’s main marketing strategy is content development, writing SEO-friendly articles and investing in paid search, Marketing Brew reported June 27. 

As medical schools and now health systems have withdrawn from the U.S. News & World Report rankings, hospital chief marketing officers have differing opinions on how much these recognitions matter.

For the second year of New York City-based NYU Langone’s #TheBestOutcomes campaign, the health system is looking to create short action-packed films without relying on patient testimonials, Medical Marketing and Media reported June 26.