Category: digital marketing

HCA, Atrium, Mass General + 10 other systems honored for healthcare marketing

Thirteen hospitals and health systems were among the 19 best-in-show winners at the 2023 Healthcare Advertising Awards.

The 'potential is mind-blowing': How hospitals use ChatGPT for marketing

Health systems are using generative artificial intelligence such as ChatGPT to assist in creating marketing materials, though human staffers still review the writing for accuracy.

HCA women's hospital rebrands

A Kansas health system that is part of Nashville, Tenn.-based HCA Healthcare has rebranded its women’s healthcare services, Wichita Business Journal reported.

Why UChicago, UR Medicine, OhioHealth + Baptist Health were rated top brands

Marketing leaders at health systems honored for trust and their human-centered approach told Becker’s they make sure their words match their actions and tell stories from the point of view of their patients and staffers.

Fat Joe enlists fellow rappers in hospital price transparency campaign

Fat Joe has recruited fellow rappers such as Busta Rhymes, Rick Ross and French Montana to encourage hospitals to be more transparent with their pricing, CNN reported.

3 hospitals, health systems launching marketing campaigns

It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do.

Washington hospital undergoes rebrand

Clarkston, Wash.-based Tri-State Memorial Hospital & Medical Campus is shortening its name to TriState Health, Big Country News reported May 23. 

Boston Medical Center crossing out healthcare messages that don't work

Boston Medical Center is “rewriting healthcare” with a new ad campaign that debuted May 22, Marketing Daily reported.

'Rely on the voice of the customer': Lessons IU Health's marketing chief brought from pharma

Health system marketing leaders not only promote the brand but can directly affect patient care as well as hiring and retention, the marketing chief of Indianapolis-based IU Health, told Becker’s.

'Rely on the voice of the customer': Lessons IU Health's marketing chief brought from pharma

Health system marketing leaders not only promote the brand but can directly affect patient care as well as hiring and retention, the marketing chief of Indianapolis-based IU Health, told Becker’s.