Category: digital marketing

NYU Langone sues Northwell over similarities in advertisements

NYU Langone Health is suing Northwell Health over the shade of purple it used in its advertising campaign, stating that the New Hyde Park, N.Y.-based health system copied its “distinctive advertising and marketing campaigns.”

Duke Health marketing chief hops over to Oregon State

Rob Odom, vice president and chief marketing and communications officer of Durham, N.C.-based Duke University Health System, has been named to a similar role at  Corvallis-based Oregon State University.

Maryland hospital rebrands to reflect Johns Hopkins affiliation

Columbia, Md.-based Howard County General Hospital is changing its name to Johns Hopkins Howard County Medical Center. 

Valley Health System: The power of culture in healthcare branding

Valley Health System may not be a nationwide household name, but it has earned the No. 1 ranking in the sixth volume of Monigle’s Humanizing Brand Experience report.

'Daniel Tiger,' TikTok: How 5 health systems captured digital marketing awards

Five health systems won gold at the 2023 Digital Health Awards in early June from the Health Information Resource Center.

New York health system seeks marketing agency to help with rebrand

East Meadow, N.Y.-based Nassau Health Care Corp. is seeking a new marketing agency to help it rebrand.

Johns Hopkins renames outpatient center after 1st Black chief resident

Baltimore-based Johns Hopkins Outpatient Center is being renamed to honor the health system’s first Black chief resident in cardiac surgery, Levi Watkins, MD.

7 hospitals seeking marketing talent

Several health systems and hospitals across the country are searching for marketing talent.

Michigan hospitals launch ad campaign to address staffing shortages in the state

The Michigan Health and Hospital Association has launched a new campaign to create a pipeline of nurses and other healthcare workers with the aim of addressing the severe staffing shortages affecting Michigan hospitals and health systems. 

How Intermountain Health revived its online reputation in just 6 months

Salt Lake City-based Intermountain Health improved its online reviews by soliciting for more of them and investing more resources in managing replies, G2 reported.