NYU Langone Health is suing Northwell Health over the shade of purple it used in its advertising campaign, stating that the New Hyde Park, N.Y.-based health system copied its “distinctive advertising and marketing campaigns.”
Rob Odom, vice president and chief marketing and communications officer of Durham, N.C.-based Duke University Health System, has been named to a similar role at Corvallis-based Oregon State University.
Valley Health System may not be a nationwide household name, but it has earned the No. 1 ranking in the sixth volume of Monigle’s Humanizing Brand Experience report.
Baltimore-based Johns Hopkins Outpatient Center is being renamed to honor the health system’s first Black chief resident in cardiac surgery, Levi Watkins, MD.
The Michigan Health and Hospital Association has launched a new campaign to create a pipeline of nurses and other healthcare workers with the aim of addressing the severe staffing shortages affecting Michigan hospitals and health systems.
Salt Lake City-based Intermountain Health improved its online reviews by soliciting for more of them and investing more resources in managing replies, G2 reported.