Category: digital marketing

Healthcare advertising company Talking Medicines is launching Drug-GPT, an artificial intelligence-powered tool that analyzes social data for healthcare marketing companies.

In April, Twitter started removing verification check marks from accounts that didn’t pay its new monthly subscription fees. So which of the most recognizable hospital and health system brands still have their check marks?

Mercy Iowa City (Iowa) hospital is undergoing a rebrand as it parts ways with parent company, West Des Moines, Iowa-based MercyOne, The Gazette reported May 10.

Kaiser Permanente said there was a nearly sixfold increase in social media chatter about value-based care in the week after it unveiled its new company, Risant Health, and first member health system, Danville, Pa.-based Geisinger in late April.

Memphis, Tenn.-based St. Jude Children’s Research Hospital is launching the Challenge Season of their St. Jude Play Live video game streaming campaign to raise money for the hospital.

Attleboro, Mass.-based Sturdy Memorial Hospital and its dozens of medical practices have rebranded as Sturdy Health.

Two health systems won Superior Achievement in Branding Reputation and Engagement awards May 2 from PRovoke Media.

These hospitals and health systems that have announced name changes or other rebranding efforts since April 25:

Los Angeles County Medical Center (LAC+USC) is rebranding as Los Angeles General Medical Center.

Devika Mathrani, chief marketing and communications officer at New York City-based NewYork-Presbyterian, decided to “blow up the brand” after arriving at the health system in 2021, Marketing Brew reported.