Category: digital marketing

Sparrow Health System will change its name to the University of Michigan Health-Sparrow in 2024, WLNS reported June 5. 

When Marlton, N.J.-based Virtua Health needs advice for a new marketing campaign, it asks its patients what they think.

St. Louis-based BJC HealthCare and Kansas City, Mo.-based St. Luke’s Health System said they will keep their individual brands as they form an integrated academic health system.

Seven hospitals have announced name changes or other rebranding efforts since April 13:

Thirteen hospitals and health systems were among the 19 best-in-show winners at the 2023 Healthcare Advertising Awards.

Health systems are using generative artificial intelligence such as ChatGPT to assist in creating marketing materials, though human staffers still review the writing for accuracy.

A Kansas health system that is part of Nashville, Tenn.-based HCA Healthcare has rebranded its women’s healthcare services, Wichita Business Journal reported.

Marketing leaders at health systems honored for trust and their human-centered approach told Becker’s they make sure their words match their actions and tell stories from the point of view of their patients and staffers.

Fat Joe has recruited fellow rappers such as Busta Rhymes, Rick Ross and French Montana to encourage hospitals to be more transparent with their pricing, CNN reported.

It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do.