TV and radio host Ryan Seacrest has been opening broadcast studios in children’s hospitals across the country to allow pediatric patients and their families to tell their stories and have fun during a challenging time.
St. Louis-based BJC HealthCare and Kansas City, Mo.-based St. Luke’s Health System said they will keep their individual brands as they form an integrated academic health system.
Health systems are using generative artificial intelligence such as ChatGPT to assist in creating marketing materials, though human staffers still review the writing for accuracy.
A Kansas health system that is part of Nashville, Tenn.-based HCA Healthcare has rebranded its women’s healthcare services, Wichita Business Journal reported.
Marketing leaders at health systems honored for trust and their human-centered approach told Becker’s they make sure their words match their actions and tell stories from the point of view of their patients and staffers.