Category: digital marketing

Ryan Seacrest opens 12th broadcast studio in a children's hospital

TV and radio host Ryan Seacrest has been opening broadcast studios in children’s hospitals across the country to allow pediatric patients and their families to tell their stories and have fun during a challenging time.

Which health systems are best at marketing? We asked ChatGPT

Numerous rankings and awards aim to quantify the top hospital and health system brands. But what does ChatGPT think?

Michigan health system to change name

Sparrow Health System will change its name to the University of Michigan Health-Sparrow in 2024, WLNS reported June 5. 

A 'warm hug': Why Virtua Health favors 'caring' over 'combative' language in marketing

When Marlton, N.J.-based Virtua Health needs advice for a new marketing campaign, it asks its patients what they think.

BJC HealthCare, St. Luke's to retain brand identities amid merger

St. Louis-based BJC HealthCare and Kansas City, Mo.-based St. Luke’s Health System said they will keep their individual brands as they form an integrated academic health system.

7 hospitals rebranding

Seven hospitals have announced name changes or other rebranding efforts since April 13:

HCA, Atrium, Mass General + 10 other systems honored for healthcare marketing

Thirteen hospitals and health systems were among the 19 best-in-show winners at the 2023 Healthcare Advertising Awards.

The 'potential is mind-blowing': How hospitals use ChatGPT for marketing

Health systems are using generative artificial intelligence such as ChatGPT to assist in creating marketing materials, though human staffers still review the writing for accuracy.

HCA women's hospital rebrands

A Kansas health system that is part of Nashville, Tenn.-based HCA Healthcare has rebranded its women’s healthcare services, Wichita Business Journal reported.

Why UChicago, UR Medicine, OhioHealth + Baptist Health were rated top brands

Marketing leaders at health systems honored for trust and their human-centered approach told Becker’s they make sure their words match their actions and tell stories from the point of view of their patients and staffers.