Clarkston, Wash.-based Tri-State Memorial Hospital & Medical Campus is shortening its name to TriState Health, Big Country News reported May 23.
Category: digital marketing
Boston Medical Center crossing out healthcare messages that don't work
Boston Medical Center is “rewriting healthcare” with a new ad campaign that debuted May 22, Marketing Daily reported.
'Rely on the voice of the customer': Lessons IU Health's marketing chief brought from pharma
Health system marketing leaders not only promote the brand but can directly affect patient care as well as hiring and retention, the marketing chief of Indianapolis-based IU Health, told Becker’s.
'Rely on the voice of the customer': Lessons IU Health's marketing chief brought from pharma
Health system marketing leaders not only promote the brand but can directly affect patient care as well as hiring and retention, the marketing chief of Indianapolis-based IU Health, told Becker’s.
How hospital marketing leaders make the most out of tight budgets
With healthcare marketing budgets declining by 8 percent and a slowing U.S. economy, hospital and health system marketing leaders told Becker’s they are carefully assessing their marketing budgets and are laser-focused on return on investments for mark…
St. Jude's new campaign focuses on employee recruitment
Memphis, Tenn.-based St. Jude Children’s Research Hospital launched a new campaign, “Have More in Memphis,” to lure employees to the city and the surrounding metropolitan area, MM+M reported May 17.
Michigan hospital launches community engagement campaign
Hillsdale (Mich.) Hospital has launched its first campaign aimed at promoting its healthcare services and advocating for patients getting care at local hospitals.
How a former 'Today' show producer became marketing chief at Hackensack
As a producer for the Today show and later the CBS Evening News with Katie Couric, Dorie Klissas really enjoyed reporting on stories at academic medical centers. So she decided to work for them.
Virginia hospital honors 1st Black professor in medicine with name change
Fort Belvoir (Va.) Community Hospital will now bear the name of the first Black medical officer in the U.S. Army and the first Black professor of medicine in the U.S., Alexander Thomas Augusta, MD.
Kentucky hospital rebrands behavioral health unit
Lake Cumberland Regional Hospital in Somerset, Ky., has rebranded its behavioral health unit The Springs at Lake Cumberland, the Commonwealth Journal reported May 16.
