Category: digital marketing

Fort Belvoir (Va.) Community Hospital will now bear the name of the first Black medical officer in the U.S. Army and the first Black professor of medicine in the U.S., Alexander Thomas Augusta, MD.

Lake Cumberland Regional Hospital in Somerset, Ky., has rebranded its behavioral health unit The Springs at Lake Cumberland, the Commonwealth Journal reported May 16.

Ridgewood, N.J.-based Valley Health System is the most “humanizing” health system brand, according to a new report from marketing agency Monigle.

University of Miami Health System is the most trusted healthcare brand for staffing, according to a new report from marketing agency Monigle.

West Des Moines, Iowa-based UnityPoint Health tells its story by using a personalized, retail-inspired approach to marketing, and also through a kid named “Austin.”

Centennial, Colo.-based Centura Health entered into a 10-year partnership with the Denver Broncos and will be the football franchise’s official healthcare partner. 

Healthcare advertising company Talking Medicines is launching Drug-GPT, an artificial intelligence-powered tool that analyzes social data for healthcare marketing companies.

In April, Twitter started removing verification check marks from accounts that didn’t pay its new monthly subscription fees. So which of the most recognizable hospital and health system brands still have their check marks?

Mercy Iowa City (Iowa) hospital is undergoing a rebrand as it parts ways with parent company, West Des Moines, Iowa-based MercyOne, The Gazette reported May 10.

Kaiser Permanente said there was a nearly sixfold increase in social media chatter about value-based care in the week after it unveiled its new company, Risant Health, and first member health system, Danville, Pa.-based Geisinger in late April.