Category: digital marketing

Los Angeles-based Cedars-Sinai and Philadelphia-based Penn Medicine partnered with patient advocacy group HeartValveSurgery.com to launch a campaign centered around mitral valve disease. 

Darlington, Wis.-based Memorial Hospital of Lafayette County will undergo a rebrand as it expands into a larger facility, WGLR reported April 7. 

The New York Mets will wear the logo of New York City-based NewYork-Presbyterian on their jerseys starting with the April 7 home opener.

Butler (Pa.) Health System, which merged with Greensburg, Pa.-based Excela Health Jan. 1, will officially get a new name in the next couple of weeks, The Pittsburgh Post-Gazette reported April 6. 

Even a brand as strong as Stanford can use a refresh.

Five hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 15:

Twenty-one health system marketing leaders were named 2023 top hospital marketers of the year by Xpectives.Health.

Hendersonville, N.C.-based Pardee UNC Health Care is changing its name to UNC Health Pardee, effective April 3.

New York City-based NYU Langone Health rolled out two film-style campaigns during the Super Bowl, Academy Awards and Grammy Awards to evoke emotions from its audience rather than showcasing a brand message, MM+M reported March 30. 

Health system marketing leaders told Becker’s they’re balancing concerns about TikTok’s data privacy and potentially deleterious mental health effects on teens with its value as a healthcare communications tool.