Category: digital marketing

Two health systems won Superior Achievement in Branding Reputation and Engagement awards May 2 from PRovoke Media.

These hospitals and health systems that have announced name changes or other rebranding efforts since April 25:

Los Angeles County Medical Center (LAC+USC) is rebranding as Los Angeles General Medical Center.

Devika Mathrani, chief marketing and communications officer at New York City-based NewYork-Presbyterian, decided to “blow up the brand” after arriving at the health system in 2021, Marketing Brew reported.

The New York Mets have swapped out their jersey patches bearing the name of New York City-based NewYork-Presbyterian after fans criticized the first version for having the colors of a rival team, CBS Sports reported.

Molly Biwer, senior vice president and chair of marketing at Rochester, Minn.-based Mayo Clinic said the health system’s new campaign inspiration is drawn from the innovations and technology the system is working on, MM+M reported April 26. 

Oakland, Calif.-based Kaiser Permanente said it created an entirely new entity and brand for its value-based care organization made up of health systems — with Danville, Pa.-based Geisinger set to be the first member — to give it  “the freedom to …

Six health systems are up for Superior Achievement in Branding Reputation and Engagement awards from PRovoke Media.

Oakland, Calif.-based Kaiser Permanente has teamed up with the NBA’s Golden State Warriors to turn the basketball franchise’s former practice facility into a youth enrichment hub, KGO reported.

In her days at Procter & Gamble, marketing leader Julie Spencer Washington learned that the “consumer is the boss.” In healthcare, the consumer is the patient. And at Livonia, Mich.-based Trinity Health, that patient’s name is “Amelia.”