Category: digital marketing

Kaiser, NBA's Warriors turn former practice facility into youth health, wellness hub

Oakland, Calif.-based Kaiser Permanente has teamed up with the NBA’s Golden State Warriors to turn the basketball franchise’s former practice facility into a youth enrichment hub, KGO reported.

From selling razors and shampoo to healthcare: The marketing journey of Trinity Health's Julie Spencer Washington

In her days at Procter & Gamble, marketing leader Julie Spencer Washington learned that the “consumer is the boss.” In healthcare, the consumer is the patient. And at Livonia, Mich.-based Trinity Health, that patient’s name is “Amelia.”

Children's Hospital of San Antonio to undergo rebrand

The Children’s Hospital of San Antonio (Texas) is changing its name to Christus Children’s. 

Epic, Optum + 8 health systems earn healthcare, IT marketing awards

The 2023 Healthcare and IT Marketing Awards included eight health systems and a couple of EHR vendors.

5 health systems launching new ad campaigns

Marketing and advertising has increasingly become a way for health systems to attract new patients.

Northwell marketing chief joins Ad Council board

Ramon Soto, senior vice president and chief marketing and communications officer of New Hyde Park, N.Y.-based Northwell Health, has been named to the Ad Council’s board of directors.

How healthcare marketers are evaluated: 4 things to know

The majority of healthcare marketers are judged by how many appointments they help book, according to a new study from data company Actium Health.

Children's Hospital Colorado tells story of baby who was 'born twice'

Aurora-based Children’s Hospital Colorado combines innovation and emotion in a new ad campaign, telling the story of a baby “born twice,” Little Black Book reported.

Massachusetts hospital wraps up rebranding efforts

Oak Bluffs, Mass.-based Martha’s Vineyard Hospital has finished its rebranding efforts and has installed the last signaged needed to integrate the Mass General Brigham brand into its hospital, MV Times reported April 20. 

Why healthcare orgs are cutting spending on targeted ads

Healthcare organizations are cutting back their advertising spending and are beginning to scrutinize their marketing practices more as hospitals and health systems around the country are facing lawsuits due to the use of tracking technology, Politico r…