Donna Doleman Dickerson, vice president and chief marketing officer at University of Michigan Credit Union, has been named board chair of Livonia, Mich.-based Trinity Health’s Michigan region.
Category: digital marketing
Why health systems website pixel tracking tools can't be used for marketing
Hospitals and health systems across the country are facing lawsuits alleging that they have put pixel tracking technologies onto their websites and patient portals for marketing purposes, and they could be violating patient privacy laws by doing so, JD…
The intricacies of a successful rebrand, according to Houston Methodist's marketing chief
When Laura Lopez took over the marketing department at Houston Methodist a decade ago, she brought a consumer focus that didn’t really exist in healthcare at the time, she told Becker’s.
How GE Healthcare is revamping its branding post-spinoff
On Nov. 30, GE’s board approved the plan to spin off its healthcare business, GE Healthcare, and since then, the company has been working to establish itself as a separate entity by developing its branding, PRWeek reported March 23.
'It all comes back to storytelling': How Kaiser's marketing chief brings the brand to life
With all the new digital competitors in healthcare, Kristy LoRusso, national chief marketing officer of Kaiser Permanente, told Becker’s she is focusing more than ever on highlighting the Oakland, Calif.-based health system’s human touch.
Intermountain, Las Vegas Raiders use partnership to boost community wellness
Salt Lake City-based Intermountain Healthcare is using its exclusive partnership as the official health partner of the National Football League’s Las Vegas Raiders to support the health and well-being of the community, The Spectrum reported March 16.
Not just for patient care: How hospitals are using AI for marketing
Artificial intelligence isn’t just being used to improve patient care or streamline hospital administrative functions. It has entered the marketing department as well.
Oscar gala raises millions for LA children's hospital
An Oscar gala hosted by comedian Byron Allen has raised millions of dollars for Children’s Hospital Los Angeles, TheGrio reported.
Feds fine a Florida children's health insurance site host for a 7-year hack
Jelly Bean Communications Design, which hosted and maintained a federally funded Florida children’s health insurance website, agreed to pay a $293,771 settlement to resolve allegations it provided deficient security controls to Florida Healthy Kids Cor…
How leaders from Northwell, Providence, Intermountain address misinformation in the age of TikTok, ChatGPT
With the rise of generative artificial intelligence such as ChatGPT and social media platforms like TikTok, concern about the potential spread of misinformation in healthcare continues to grow. Health system leaders told Becker’s they’re using clinicia…
