Oakland, Calif.-based Kaiser Permanente has teamed up with the NBA’s Golden State Warriors to turn the basketball franchise’s former practice facility into a youth enrichment hub, KGO reported.
In her days at Procter & Gamble, marketing leader Julie Spencer Washington learned that the “consumer is the boss.” In healthcare, the consumer is the patient. And at Livonia, Mich.-based Trinity Health, that patient’s name is “Amelia.”
Ramon Soto, senior vice president and chief marketing and communications officer of New Hyde Park, N.Y.-based Northwell Health, has been named to the Ad Council’s board of directors.
Aurora-based Children’s Hospital Colorado combines innovation and emotion in a new ad campaign, telling the story of a baby “born twice,” Little Black Book reported.
Oak Bluffs, Mass.-based Martha’s Vineyard Hospital has finished its rebranding efforts and has installed the last signaged needed to integrate the Mass General Brigham brand into its hospital, MV Times reported April 20.
Healthcare organizations are cutting back their advertising spending and are beginning to scrutinize their marketing practices more as hospitals and health systems around the country are facing lawsuits due to the use of tracking technology, Politico r…