Category: digital marketing

Health system leaders told Becker’s their sponsorships of Major League Soccer teams go beyond just marketing their organizations and are intended to improve the health of the communities they serve.

Atlanta-based Grady Memorial Hospital is suing two baby apparel companies over their use of the term “Grady Baby,” 11Alive News reported.

Hartford (Conn.) Hospital is partnering with the National Highway Traffic Safety Administration to launch a new rear seat belt safety campaign. 

New York City-based Mount Sinai Health System has picked a new marketing agency to help grow its population health service for employers.

Salinas (Calif.) Valley Memorial Healthcare System is changing its name to Salinas Valley Health. 

A South Carolina hospital has rebranded and will move its EHR from Oracle Cerner to Epic after its partnership with Charleston, S.C.-based MUSC Health, The Times and Democrat reported.

Healthcare marketing budgets have declined by 8 percent to a system average of $7.6 million, down from $8.3 million the year prior, MM+M reported March 7.  

Personalized, digital tools are the future — and the now — of hospital and health system marketing, while “the days of general, mass marketing are coming to a close,” said Tim Shonsey, vice president of enterprise marketing for Salt Lake City-based Int…

New Hyde Park, N.Y.-based Northwell Health is sending 22 palettes of medical and disaster relief to regions in Turkey and Syria devastated by a 7.8 magnitude earthquake in February. 

Nashville, Tenn.-based Lifepoint Health joined an alliance, alongside 49 other organizations, aimed at providing patients with access to evidence-based information.