Rochester, Minn.-based Mayo Clinic is launching a new television ad campaign highlighting technology and innovations used by the system.
Category: digital marketing
What medical dramas get right — and wrong — about hospital work
The reviews are in: Healthcare workers said medical drama shows have become more accurate but long standing issues, such as overstating cardiac arrest success rates, have yet to resolve.
Not quite Amazon but getting there: How Mercy personalizes healthcare marketing
Marketing a health system is way more than slapping its name on a billboard, Kristina Dover, chief marketing officer of Chesterfield, Mo.-based Mercy, told Becker’s.
Chicago's first Nascar race to sport BCBS Illinois branding
Blue Cross and Blue Shield of Illinois has been named a founding partner in the first Nascar race to take place on the streets of Chicago.
Cedars-Sinai, Penn Medicine launch mitral valve awareness campaign
Los Angeles-based Cedars-Sinai and Philadelphia-based Penn Medicine partnered with patient advocacy group HeartValveSurgery.com to launch a campaign centered around mitral valve disease.
Wisconsin hospital to undergo rebrand
Darlington, Wis.-based Memorial Hospital of Lafayette County will undergo a rebrand as it expands into a larger facility, WGLR reported April 7.
MLB's Mets to wear NewYork-Presbyterian logo on jerseys
The New York Mets will wear the logo of New York City-based NewYork-Presbyterian on their jerseys starting with the April 7 home opener.
Butler-Excela hospitals to get new name 3 months after merger
Butler (Pa.) Health System, which merged with Greensburg, Pa.-based Excela Health Jan. 1, will officially get a new name in the next couple of weeks, The Pittsburgh Post-Gazette reported April 6.
How Stanford's marketing chief helped refresh its brand
Even a brand as strong as Stanford can use a refresh.
5 health systems undergoing rebrands
Five hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 15:
