Category: digital marketing

UCSF Health marketing leader Sarah Sanders wants to personalize marketing to its patients but not in a way that is “impersonal” or “weird,” she told Becker’s.

Martha Stewart is teaming up with Medline to feature the “Martha Stewart Custom Collection,” which includes bed, bath, and home safety and mobility products.

Rochester, Minn.-based Mayo Clinic is launching a new television ad campaign highlighting technology and innovations used by the system.

The reviews are in: Healthcare workers said medical drama shows have become more accurate but long standing issues, such as overstating cardiac arrest success rates, have yet to resolve.

Marketing a health system is way more than slapping its name on a billboard, Kristina Dover, chief marketing officer of Chesterfield, Mo.-based Mercy, told Becker’s.

Blue Cross and Blue Shield of Illinois has been named a founding partner in the first Nascar race to take place on the streets of Chicago.

Los Angeles-based Cedars-Sinai and Philadelphia-based Penn Medicine partnered with patient advocacy group HeartValveSurgery.com to launch a campaign centered around mitral valve disease. 

Darlington, Wis.-based Memorial Hospital of Lafayette County will undergo a rebrand as it expands into a larger facility, WGLR reported April 7. 

The New York Mets will wear the logo of New York City-based NewYork-Presbyterian on their jerseys starting with the April 7 home opener.

Butler (Pa.) Health System, which merged with Greensburg, Pa.-based Excela Health Jan. 1, will officially get a new name in the next couple of weeks, The Pittsburgh Post-Gazette reported April 6.