Category: digital marketing

Even a brand as strong as Stanford can use a refresh.

Five hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 15:

Twenty-one health system marketing leaders were named 2023 top hospital marketers of the year by Xpectives.Health.

Hendersonville, N.C.-based Pardee UNC Health Care is changing its name to UNC Health Pardee, effective April 3.

New York City-based NYU Langone Health rolled out two film-style campaigns during the Super Bowl, Academy Awards and Grammy Awards to evoke emotions from its audience rather than showcasing a brand message, MM+M reported March 30. 

Health system marketing leaders told Becker’s they’re balancing concerns about TikTok’s data privacy and potentially deleterious mental health effects on teens with its value as a healthcare communications tool.

Donna Doleman Dickerson, vice president and chief marketing officer at University of Michigan Credit Union, has been named board chair of Livonia, Mich.-based Trinity Health’s Michigan region.

Hospitals and health systems across the country are facing lawsuits alleging that they have put pixel tracking technologies onto their websites and patient portals for marketing purposes, and they could be violating patient privacy laws by doing so, JD…

When Laura Lopez took over the marketing department at Houston Methodist a decade ago, she brought a consumer focus that didn’t really exist in healthcare at the time, she told Becker’s.

On Nov. 30, GE’s board approved the plan to spin off its healthcare business, GE Healthcare, and since then, the company has been working to establish itself as a separate entity by developing its branding, PRWeek reported March 23.