Twenty-one health system marketing leaders were named 2023 top hospital marketers of the year by Xpectives.Health.
Category: digital marketing
North Carolina hospital rebrands to reflect UNC Health affiliation
Hendersonville, N.C.-based Pardee UNC Health Care is changing its name to UNC Health Pardee, effective April 3.
Inside NYU Langone's film-style ad campaigns
New York City-based NYU Langone Health rolled out two film-style campaigns during the Super Bowl, Academy Awards and Grammy Awards to evoke emotions from its audience rather than showcasing a brand message, MM+M reported March 30.
'TikTok can't be ignored': How hospital marketing chiefs weigh the platform's risks, rewards
Health system marketing leaders told Becker’s they’re balancing concerns about TikTok’s data privacy and potentially deleterious mental health effects on teens with its value as a healthcare communications tool.
Marketing chief named board chair at Trinity Health
Donna Doleman Dickerson, vice president and chief marketing officer at University of Michigan Credit Union, has been named board chair of Livonia, Mich.-based Trinity Health’s Michigan region.
Why health systems website pixel tracking tools can't be used for marketing
Hospitals and health systems across the country are facing lawsuits alleging that they have put pixel tracking technologies onto their websites and patient portals for marketing purposes, and they could be violating patient privacy laws by doing so, JD…
The intricacies of a successful rebrand, according to Houston Methodist's marketing chief
When Laura Lopez took over the marketing department at Houston Methodist a decade ago, she brought a consumer focus that didn’t really exist in healthcare at the time, she told Becker’s.
How GE Healthcare is revamping its branding post-spinoff
On Nov. 30, GE’s board approved the plan to spin off its healthcare business, GE Healthcare, and since then, the company has been working to establish itself as a separate entity by developing its branding, PRWeek reported March 23.
'It all comes back to storytelling': How Kaiser's marketing chief brings the brand to life
With all the new digital competitors in healthcare, Kristy LoRusso, national chief marketing officer of Kaiser Permanente, told Becker’s she is focusing more than ever on highlighting the Oakland, Calif.-based health system’s human touch.
Intermountain, Las Vegas Raiders use partnership to boost community wellness
Salt Lake City-based Intermountain Healthcare is using its exclusive partnership as the official health partner of the National Football League’s Las Vegas Raiders to support the health and well-being of the community, The Spectrum reported March 16.
