Category: digital marketing

New Hyde Park, N.Y.-based Northwell Health’s marketing chief is highlighting the difference that hospitals and health systems can make in reducing gun deaths in their communities.

Healthcare data company Premier Inc. has acquired the 100 Top Hospitals program from Merative, the former IBM Watson Health.

While many hospitals and health systems have accounts on Twitter, Facebook and LinkedIn, they’ve been slower to move to TikTok, the video-centric social media platform that is now the second-most popular app for Americans under 35 years old.

Rose Glenn, chief marketing officer of Ann Arbor-based Michigan Medicine, practiced “humble inquiry” when she did rounds with the health system’s CEO recently to talk with employees.

Escondido, Calif.-based Palomar Health debuted its first ad campaign “Champions of healthcare,” during the 2023 Super Bowl. 

Fourteem hospitals or health systems recently posted job listings seeking marketing expertise. 

Northampton, Mass.-based Cooley Dickinson Hospital unveiled a new brand identity to reflect its affiliation with Boston-based Mass General Brigham.   

Dallas-based Children’s Health repurposed the ’80s pop ballad “Total Eclipse of the Heart” for a marketing campaign celebrating the pediatric health system’s patients and providers, MM+M reported.

Newport News, Va.-based Riverside Health System has started a biweekly podcast that will touch on various health-related topics and be hosted by its chief nursing officer.

It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do.