Category: digital marketing

With all the new digital competitors in healthcare, Kristy LoRusso, national chief marketing officer of Kaiser Permanente, told Becker’s she is focusing more than ever on highlighting the Oakland, Calif.-based health system’s human touch.

Salt Lake City-based Intermountain Healthcare is using its exclusive partnership as the official health partner of the National Football League’s Las Vegas Raiders to support the health and well-being of the community, The Spectrum reported March 16.

Artificial intelligence isn’t just being used to improve patient care or streamline hospital administrative functions. It has entered the marketing department as well.

An Oscar gala hosted by comedian Byron Allen has raised millions of dollars for Children’s Hospital Los Angeles, TheGrio reported.

Jelly Bean Communications Design, which hosted and maintained a federally funded Florida children’s health insurance website, agreed to pay a $293,771 settlement to resolve allegations it provided deficient security controls to Florida Healthy Kids Cor…

With the rise of generative artificial intelligence such as ChatGPT and social media platforms like TikTok, concern about the potential spread of misinformation in healthcare continues to grow. Health system leaders told Becker’s they’re using clinicia…

Health system leaders told Becker’s their sponsorships of Major League Soccer teams go beyond just marketing their organizations and are intended to improve the health of the communities they serve.

Atlanta-based Grady Memorial Hospital is suing two baby apparel companies over their use of the term “Grady Baby,” 11Alive News reported.

Hartford (Conn.) Hospital is partnering with the National Highway Traffic Safety Administration to launch a new rear seat belt safety campaign. 

New York City-based Mount Sinai Health System has picked a new marketing agency to help grow its population health service for employers.