Category: digital marketing

Salinas (Calif.) Valley Memorial Healthcare System is changing its name to Salinas Valley Health. 

A South Carolina hospital has rebranded and will move its EHR from Oracle Cerner to Epic after its partnership with Charleston, S.C.-based MUSC Health, The Times and Democrat reported.

Healthcare marketing budgets have declined by 8 percent to a system average of $7.6 million, down from $8.3 million the year prior, MM+M reported March 7.  

Personalized, digital tools are the future — and the now — of hospital and health system marketing, while “the days of general, mass marketing are coming to a close,” said Tim Shonsey, vice president of enterprise marketing for Salt Lake City-based Int…

New Hyde Park, N.Y.-based Northwell Health is sending 22 palettes of medical and disaster relief to regions in Turkey and Syria devastated by a 7.8 magnitude earthquake in February. 

Nashville, Tenn.-based Lifepoint Health joined an alliance, alongside 49 other organizations, aimed at providing patients with access to evidence-based information. 

St. Louis-based BJC HealthCare has released four new commercials focused on patient experiences with its health system, PRWeek reported March 2. 

Miami-based Jackson Health System has created its first fellowship program for healthcare marketing and communications jobs.

Seven health systems have signed on to be jersey sponsors for Major League Soccer’s 2023 season, which began Feb. 25, Pro Soccer Wire reported.

Hospital and health system marketing leaders told Becker’s they’re using TikTok to reach its patients “where they are.”