Healthcare chief marketing officers face an uncertain 2023 due to potential financial challenges but also opportunities in the form of creative partnerships and new tech trends, a new report from Deloitte found.
Category: digital marketing
California health system rebrands
Ventura, Calif.-based Community Memorial Health System has rebranded as Community Memorial Healthcare.
Virginia VA hospital rebrands, drops name of Confederate surgeon
The Department of Veteran Affairs is changing the name of Richmond, Va.-based Hunter Holmes McGuire Veterans Affairs Medical Center, named for a surgeon who served under Confederate General Stonewall Jackson, to Richmond VA Medical Center, the Richmond…
Kaiser Permanente donates $350K to Lady Gaga's Born This Way Foundation for youth mental health awareness
Oakland, Calif.-based Kaiser Permanente has donated $350,000 to Lady Gaga’s Born This Way Foundation to boost youth mental health awareness and resources.
Texas health system unveils new branding
Paris (Texas) Regional Medical Center will now be called Paris Regional Health.
Mass General Brigham, Tufts, CHOP marketing chiefs on how they work with IT, digital teams
As hospital and health system marketing has, in effect, become digital marketing, its executives are increasingly turning to other C-suite leaders such as CIOs and chief digital officers to collaborate on campaigns.
Tennessee health system starts rebranding as part of $200M expansion
Franklin, Tenn.-based Williamson Medical Center has rebranded as Williamson Health and adopted a new logo.
13 hospitals join Northwell's gun safety initiative
13 hospitals and health systems across Pennsylvania, Delaware and New Jersey have joined a public awareness campaign led by New Hyde Park, N.Y.-based Northwell Health centered around gun safety.
Martha Stewart, a sword and a pineapple: Her Pfizer ad
TV personality Martha Stewart is helping Pfizer promote its COVID-19 vaccine.
HCA, UVA Health and more unveil new rebranding efforts
Below are hospitals and health systems that have announced name changes or other rebranding efforts since Dec. 21:
