Category: digital marketing

It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do.

In 2020, Madison, Wis.-based UW Health released a brand campaign, but a short time later took it off the air as the message, which was written in 2019, didn’t feel right to broadcast to a world that was grappling with the COVID-19 pandemic. 

Hospitals and health systems shouldn’t be buying Super Bowl ads when they are dealing with staffing shortages and overcrowding, an emergency medicine physician wrote Feb. 8 in The Washington Post.

UPMC, MetroHealth System and Advocate Aurora Health were among the health system winners at the 2023 AVA Digital Awards for digital marketing.

Pittsburgh-based UPMC is relaunching its Minutes Matter ad campaign in the Pittsburgh, Erie and Harrisburg markets for the Super Bowl, the Pittsburgh Business Times reported Feb. 7.

The following marketing executive moves have been reported by Becker’s Hospital Review since Jan. 18:

The Federal Trade Commission recently proposed a $1.5 million settlement with GoodRx Holdings for allegedly sharing patient data to advertise on Facebook and Google, the move, the first of its kind for the organization, could spark better health data p…

Livonia, Mich.-based Trinity Health, has launched its first-ever brand marketing campaign, “We See All of You.”

Duarte, Calif.-based City of Hope is renaming its subsidiary, Cancer Treatment Centers of America, to the City of Hope brand.

Princeton (W.V.) Community Hospital has officially rebranded as part of its integration with WVU Medicine and will move onto the Morgantown-based health system’s Epic EHR, CBS affiliate 13 News reported.