Category: digital marketing

'Total eclipse': Children's Health goes for the 'heart' with new marketing campaign

Dallas-based Children’s Health repurposed the ’80s pop ballad “Total Eclipse of the Heart” for a marketing campaign celebrating the pediatric health system’s patients and providers, MM+M reported.

Virginia health system chief nursing officer to host biweekly podcast

Newport News, Va.-based Riverside Health System has started a biweekly podcast that will touch on various health-related topics and be hosted by its chief nursing officer.

4 health systems launching new marketing campaigns

It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do.

Starting from empathy: Inside UW Health's new brand campaign

In 2020, Madison, Wis.-based UW Health released a brand campaign, but a short time later took it off the air as the message, which was written in 2019, didn’t feel right to broadcast to a world that was grappling with the COVID-19 pandemic. 

Viewpoint: Hospitals should spend money on staffing, not Super Bowl ads

Hospitals and health systems shouldn’t be buying Super Bowl ads when they are dealing with staffing shortages and overcrowding, an emergency medicine physician wrote Feb. 8 in The Washington Post.

Advocate, UPMC, Highmark among AVA Digital Award winners for marketing

UPMC, MetroHealth System and Advocate Aurora Health were among the health system winners at the 2023 AVA Digital Awards for digital marketing.

UPMC revives ad campaign for the Super Bowl

Pittsburgh-based UPMC is relaunching its Minutes Matter ad campaign in the Pittsburgh, Erie and Harrisburg markets for the Super Bowl, the Pittsburgh Business Times reported Feb. 7.

Health system marketing leaders on the move: 3 new appointments

The following marketing executive moves have been reported by Becker’s Hospital Review since Jan. 18:

The uncharted waters of using healthcare data for marketing practices

The Federal Trade Commission recently proposed a $1.5 million settlement with GoodRx Holdings for allegedly sharing patient data to advertise on Facebook and Google, the move, the first of its kind for the organization, could spark better health data p…

'We See All of You': Trinity Health launches 1st national brand campaign

Livonia, Mich.-based Trinity Health, has launched its first-ever brand marketing campaign, “We See All of You.”