Category: digital marketing

Duarte, Calif.-based City of Hope is renaming its subsidiary, Cancer Treatment Centers of America, to the City of Hope brand.

Princeton (W.V.) Community Hospital has officially rebranded as part of its integration with WVU Medicine and will move onto the Morgantown-based health system’s Epic EHR, CBS affiliate 13 News reported.

Madison, Wis.-based UW Health has changed the name of its Rockford, Ill.-based clinic, Riverwest Clinic, to UW Health Marchesano Drive Clinic, Rock River Current reported Jan. 27. 

Healthcare chief marketing officers face an uncertain 2023 due to potential financial challenges but also opportunities in the form of creative partnerships and new tech trends, a new report from Deloitte found.

Ventura, Calif.-based Community Memorial Health System has rebranded as Community Memorial Healthcare.

The Department of Veteran Affairs is changing the name of Richmond, Va.-based Hunter Holmes McGuire Veterans Affairs Medical Center, named for a surgeon who served under Confederate General Stonewall Jackson, to Richmond VA Medical Center, the Richmond…

Oakland, Calif.-based Kaiser Permanente has donated $350,000 to Lady Gaga’s Born This Way Foundation to boost youth mental health awareness and resources.

Paris (Texas) Regional Medical Center will now be called Paris Regional Health. 

As hospital and health system marketing has, in effect, become digital marketing, its executives are increasingly turning to other C-suite leaders such as CIOs and chief digital officers to collaborate on campaigns.

Franklin, Tenn.-based Williamson Medical Center has rebranded as Williamson Health and adopted a new logo.