Charlotte, N.C.-based Atrium Health, Newport Beach, Calif.-based Hoag and New Hyde Park, N.Y.-based Northwell Health received top honors in the integrated marketing category at the eHealthcare Leadership Awards.
Category: digital marketing
Rutgers School of Public Health exits Twitter over 'unrestricted and unmitigated hate speech and discrimination'
The Rutgers School of Public Health has left Twitter after what it calls “unrestricted and unmitigated hate speech and discrimination” on the social media platform.
Mass General Brigham to change emails as part of rebrand
Somerville-Mass.-based Mass General Brigham is changing its email domains as part of its multiyear rebranding effort.
Michigan hospital set to be named after philanthropist couple
The new $920 million hospital on the Ann Arbor-based University of Michigan medical campus will be called the D. Dan and Betty Kahn Health Care Pavilion after the couple’s foundation donated $50 million to the health system, The Detroit News reported D…
St. Jude Children's Research Hospital partners with streamer for 24-hour fundraising event
Memphis, Tenn.-based St. Jude Children’s Research Hospital is partnering with streamer DrLupo for the fifth annual 24-hour livestreaming event benefiting the hospital.
Hospital, health system rebrands of 2022
Below are hospitals and health systems that have announced name changes or other rebranding efforts in 2022.
Richmond University Medical Center to rename hospital campus
Richmond University Medical Center will rename its hospital campus in honor of former longtime board chair, Kathryn Rooney, SILive reported Nov. 30.
Hoag, Ochsner, Northwell among digital marketing winners at eHealthcare Leadership Awards
Newport Beach, Calif.-based Hoag and New Orleans-based Ochsner Health were among the big winners in the digital marketing category at the eHealthcare Leadership Awards.
What physicians think of health system rebrands
When hospitals and health systems rebrand, it’s not just the signage and stationery that need to be changed. Physicians and other providers also have to get used to having new names and, in some cases, new employers.
Children’s Hospital Los Angeles launches new fundraising campaign
Children’s Hospital Los Angeles has partnered with iHeartMedia Los Angeles’ KOST 103.5 to launch its seventh annual “Season of Giving” fundraising campaign.
