13 hospitals and health systems across Pennsylvania, Delaware and New Jersey have joined a public awareness campaign led by New Hyde Park, N.Y.-based Northwell Health centered around gun safety.
Category: digital marketing
Martha Stewart, a sword and a pineapple: Her Pfizer ad
TV personality Martha Stewart is helping Pfizer promote its COVID-19 vaccine.
HCA, UVA Health and more unveil new rebranding efforts
Below are hospitals and health systems that have announced name changes or other rebranding efforts since Dec. 21:
NewYork-Presbyterian releases new ad in documentary-style campaign
New York City-based NewYork-Presbyterian’s “Stay Amazing” campaign has released a one-minute ad detailing the story of a patient who suffered a stroke weeks before his wedding date, MM+M reported Jan. 12.
North Carolina hospital unveils new branding
Rocky Mount, N.C.-based Nash UNC Health Care has changed its name to UNC Health Nash.
How marketers can better understand healthcare CIOs needs
Ninety percent of health system chief information officers say endorsements from influential industry leaders impact their purchasing decisions, according to a new report from marketing agency Merritt Group.
Teladoc unveils new brand identity
Teladoc Health launched a new brand identity to reflect its focus on its whole person care strategy and empowering patients to take control of their care decisions.
HCA rebrands Virginia, North Carolina urgent care centers
Richmond-based HCA Virginia Health System is rebranding several of its urgent care centers in Virginia and North Carolina.
Sanford Health children's campaign honored for outstanding content
Sioux Falls, S.D.-based Sanford Health won two awards for its website and content produced for Sanford Fit, the health system’s children’s health initiative.
Montana hospital unveils new logo
Great Falls (Mont.) Clinic Hospital unveiled its new logo Jan. 3.
