Indianapolis-based Indiana University Health, Eskenazi Health and Community Health Network are launching a campaign to explain to patients the importance of gathering information on race, ethnicity and language, often referred to as “REaL” data.
Category: digital marketing
‘Paying homage to the rich history:’ Inside Beaumont, Spectrum’s rebranding process
Corewell Health, the new name for the combined Southfield, Mich.-based Beaumont Health and Grand Rapids, Mich.-based Spectrum Health represents much more than a rebranding process; it is the culmination that captures both of the organizations’ historie…
Wisconsin hospital to get new name, Epic EHR system
Elbow Lake, Minn.-based Prairie Ridge Healthcare will rebrand to reflect its affiliation with Fergus Falls, Minn.-based Lake Region Healthcare.
Mayo Clinic wins Upper Midwest Emmy
The Upper Midwest Emmys have selected the Rochester, Minn.-based Mayo Clinic for an outstanding achievement award.
Lifepoint Health rebrands
Brentwood, Tenn.-based Lifepoint Health has launched a new heart-shaped logo and renamed its behavioral health and rehabilitation sectors to Lifepoint Rehabilitation and Lifepoint Behavioral Health. The health system is also going with a lowercase “p” …
Northwell Health takes a new approach to gun safety campaign
New Hyde Park, N.Y.-based Northwell Health is changing the tone of its gun safety campaign initiatives in order to make gun owners feel “a part of the conversation” when it comes to reducing child deaths caused by guns, MM+M reported Oct. 17.
Ochsner Health partners with new digital media company
New Orleans-based Ochsner Health has selected the Moran Group as its digital marketing agency.
Rebranding efforts at a Massachusetts hospital slow as costs rise
Oak Bluffs, Mass.-based Martha’s Vineyard Hospital’s new rebranding efforts have taken over two years due to high costs, MV Times reported Oct. 3.
Bon Secours responds to New York Times article regarding ‘profit over patients’
Richmond, Va.-based Bon Secours Mercy Health is responding to a New York Times investigation alleging the hospital chain used a poor neighborhood to turn huge profits, WTVR CBS 6 reported Sept. 24.
Lasso, CMI Media run successful pilot with IMB Watson ad accelerator
Healthcare marketing and analytics platform Lasso and healthcare media company CMI Media Group shared the results of their pilot with IBM Watson to create personalized healthcare marketing campaigns.
