Edinburg, Texas-based DHR Health has renamed its level 1 trauma center after renowned surgeon Kenneth Mattox, MD, the Monitor in McAllen, Texas, reported Sept. 20.
Category: digital marketing
Athenahealth names new chief marketing officer
Healthcare technology company Athenahealth has named Stacy Simpson as chief marketing officer.
Albany Med to rebrand 4 hospitals
Albany (N.Y.) Med Health System unveiled a plan Sept. 19 to rebrand four hospitals, a medical college and home care agency.
Kaiser named 2022 design company of the year
Oakland, Calif.-based Kaiser Permanente has been named Fast Company’s design company of the year because of Kaiser’s redesign of its app and website, according to Sept. 15 reporting in Fast Company.
NewYork-Presbyterian’s ‘Stay Amazing’ campaign debuts at the US Open
NewYork-Presbyterian’s revamped “Stay Amazing” campaign spotlighted patients’ stories at the U.S. Open Tennis Championship, MM+M reported Sept. 12.
Top 5 universities for marketing in 2023, per US News
The University of Michigan is the top rated university for marketing, according to U.S. News and World Report’s Best Colleges in 2023 ranking.
How data has helped chief marketing officers ‘earn a seat’ at the executive table
Data has been one of the most transformational drivers in improving precision and accuracy of marketing efforts, but most importantly, the role of data has changed health system chief marketing officer’s overall roles within their facilities. The chief…
NewYork-Presbyterian Lawrence Hospital unveils new brand identity
Bronxville, N.Y.-based NewYork-Presbyterian Lawrence Hospital unveiled a new brand identity Sept. 6.
UPMC launches video campaign to help patients find liver donors
Pittsburgh-based UPMC partnered with the American Liver Foundation to launch a five-part video series to help liver transplant patients find a living donor.
Pfizer lures new chief marketing officer from Alphabet’s research arm
Pfizer has named Drew Panayiotou as its global chief marketing officer, MM+M reported Aug. 31.
