Category: digital marketing

Newark, N.J.-based University Hospital has launched a website equipped with a new digital home designed to improve patient service. 

As Elon Musk continues his takeover of Twitter, making dramatic changes like charging subscriptions for blue checkmarks, hospital and health system marketing chiefs are monitoring how it will affect their strategy on the social media platform.

The Virginia Hospital & Healthcare Association has launched an online website that aims to attract healthcare talent to the state of Virginia. 

The Parkview Cancer Institute, a part of Parkview Regional Medical Center, is changing its name to the Packnett Family Cancer Institute. 

The North Colorado Medical Center Foundation, the supporting foundation for Greeley, Colo.-based North Colorado Medical Center, is changing its name to the Weld Legacy Foundation, Greeley Tribune reported Nov. 2. 

Even as hospitals and health systems deal with razor-thin operating margins, some continue to rebrand, sometimes changing a single word — or letter — in their names.

Sherry Gibbs, the former chief marketing officer of Nashville (Tenn.) General Hospital, has been named senior vice president and managing director of Prairie Dog, the healthcare marketing division of Trozzolo Communications Group, Kansas City Business …

Physicians, nurses and other healthcare professionals can apply to have their YouTube channels verified as a healthcare source in a push to limit misinformation on the site. 

Facebook parent company Meta says its Meta Pixel tracking tool, installed at 33 top hospitals and seven health systems’ websites and patient portals, does not collect sensitive information, GovInfo Security reported Oct. 25. 

Indianapolis-based Indiana University Health, Eskenazi Health and Community Health Network are launching a campaign to explain to patients the importance of gathering information on race, ethnicity and language, often referred to as “REaL” data.