Children’s Hospital Los Angeles has partnered with iHeartMedia Los Angeles’ KOST 103.5 to launch its seventh annual “Season of Giving” fundraising campaign.
Makana McClellan, the director of marketing and business development for Honolulu-based Shriners Children’s Hawaii, has been appointed to the staff of incoming Hawaii Gov. Josh Green, MD.
As Elon Musk continues his takeover of Twitter, making dramatic changes like charging subscriptions for blue checkmarks, hospital and health system marketing chiefs are monitoring how it will affect their strategy on the social media platform.
The North Colorado Medical Center Foundation, the supporting foundation for Greeley, Colo.-based North Colorado Medical Center, is changing its name to the Weld Legacy Foundation, Greeley Tribune reported Nov. 2.
Even as hospitals and health systems deal with razor-thin operating margins, some continue to rebrand, sometimes changing a single word — or letter — in their names.
Sherry Gibbs, the former chief marketing officer of Nashville (Tenn.) General Hospital, has been named senior vice president and managing director of Prairie Dog, the healthcare marketing division of Trozzolo Communications Group, Kansas City Business …
Physicians, nurses and other healthcare professionals can apply to have their YouTube channels verified as a healthcare source in a push to limit misinformation on the site.