A judge dismissed a trademark infringement lawsuit against a St. Louis hospital, allowing the facility to keep its name.
Category: digital marketing
New medical drama to film at Allegheny Health Network hospital
A Pittsburgh-based Allegheny Health Network hospital will be featured in the medical drama “The Pitt” on the streaming platform Max.
The hospitals that still call themselves hospitals
As the word “hospital” has largely disappeared from its own industry, a stronghold for the term remains.
6 health systems with their names on WNBA jerseys
As the WNBA grows in popularity, with ratings up this season in the women’s basketball league, their health system sponsors have benefited from the increased eyeballs on the sport.
New hospital joint venture to bear Henry Ford name
Detroit-based Henry Ford Health and Ascension Michigan’s proposed joint venture is set to bear the Henry Ford name, Fox 2 reported Sept. 5.
Hospital to hold focus groups after Facebook controversy
An Idaho hospital plans to host focus groups after a Facebook post received a flood of negative comments about its emergency care.
Jefferson Health inks NFL jersey deal
Philadelphia-based Jefferson Health will adorn the practice jerseys of the NFL’s Philadelphia Eagles under a new deal, Sports Business Journal reported.
Florida academic health system rebrands
Orlando-based University of Central Florida has united all of its clinical faculty and locations under the UCF Health brand.
Why a North Carolina hospital is taking on AdventHealth's name
St. Luke’s Hospital in Columbus, N.C., will be rebranded under the AdventHealth name following the Altamonte Springs, Fla.-based health system’s takeover of its management, Asheville Citizen Times reported Aug. 27.
How Intermountain Health improved its Google ratings
As marketing leaders at Salt Lake City-based Intermountain Health know well, Google ratings are the “front door” for consumers in many industries — healthcare included.
