Category: digital marketing

The former Ascension St. Vincent’s has rebranded as UAB St. Vincent’s.

Boston-based Tufts Medicine’s new marketing chief told Becker’s he plans to engage patients across multiple platforms and devices to boost the academic health system’s “brand experience.”

Boston-based Tufts Medicine’s new marketing chief told Becker’s he plans to engage patients across multiple platforms and devices to boost the academic health system’s “brand experience.”

NewYork-Presbyterian, based in New York City, won two Emmy Awards for Best Commercial and Best Editor in Short Form Content.

Cleveland Clinic is addressing challenges in its YouTube content creation process by using AI tools.

New York City-based NewYork-Presbyterian has unveiled a $2 billion “For Every Future” campaign aimed at enhancing its physician workforce, technology and facilities.

An Alabama health system unveiled its new name in October amid a $250 million expansion.

A hospital with Chicago-based CommonSpirit Health responded to an op-ed in a California newspaper accusing the facility of ignoring overcrowding issues.

Providence, R.I.-based Lifespan has rebranded as Brown University Health.

Health systems are increasingly turning to sports partnerships as a marketing strategy to boost brand visibility.