Category: digital marketing

Health system names have been showing up on MLB jerseys and NHL helmets, but never before has one adorned the name of a stadium in one of the Big Four sports leagues. That could soon change.

Erin Condon, interim Chief of Marketing of the Pharmacy and Consumer Wellness division at CVS, has accepted the position on a permanent basis.

Hillsboro (Ill.) Area Hospital has rebranded itself as Hillsboro Health to support facility modernization and service expansion. 

The case of Maya Kowalski, whose family won a $261 million judgment against St. Petersburg, Fla.-based Johns Hopkins All Children’s Hospital, has captivated healthcare industry observers and Netflix viewers alike.

Generative artificial intelligence remains top of mind for health system marketing chiefs heading into 2024.

Wisconsin congressional delegates are pushing a bill to rename the Department of Veterans Affairs Medical Center in Tomah, Wis., after Jason Simcakoski.

NYC Health + Hospitals, the city’s safety net healthcare system, is launching a podcast to deepen connections and communication with patients, providers, experts and healthcare leaders, it announced Jan. 10.

NYC Health + Hospitals, the city’s safety net healthcare system, is launching a podcast to deepen connections and communication with patients, providers, experts and healthcare leaders, it announced Jan. 10.

The Greater New York Hospital Association and 1199SEIU United Healthcare Workers East are spending millions of dollars on a campaign to advocate for higher Medicaid reimbursement rates, according to a report from the Times Union.

Three health systems in South Dakota contributed more than $160,000 to emphasize the state’s shortage of nurses in the governor’s nationwide workforce recruitment advertising campaign, thedakotascout.com reported Jan. 4.