Corewell Health, the new name for the combined Southfield, Mich.-based Beaumont Health and Grand Rapids, Mich.-based Spectrum Health represents much more than a rebranding process; it is the culmination that captures both of the organizations’ historie…
Elbow Lake, Minn.-based Prairie Ridge Healthcare will rebrand to reflect its affiliation with Fergus Falls, Minn.-based Lake Region Healthcare.
The Upper Midwest Emmys have selected the Rochester, Minn.-based Mayo Clinic for an outstanding achievement award.
Brentwood, Tenn.-based Lifepoint Health has launched a new heart-shaped logo and renamed its behavioral health and rehabilitation sectors to Lifepoint Rehabilitation and Lifepoint Behavioral Health. The health system is also going with a lowercase “p” …
New Hyde Park, N.Y.-based Northwell Health is changing the tone of its gun safety campaign initiatives in order to make gun owners feel “a part of the conversation” when it comes to reducing child deaths caused by guns, MM+M reported Oct. 17.
New Orleans-based Ochsner Health has selected the Moran Group as its digital marketing agency.
Oak Bluffs, Mass.-based Martha’s Vineyard Hospital’s new rebranding efforts have taken over two years due to high costs, MV Times reported Oct. 3.
Richmond, Va.-based Bon Secours Mercy Health is responding to a New York Times investigation alleging the hospital chain used a poor neighborhood to turn huge profits, WTVR CBS 6 reported Sept. 24.
Healthcare marketing and analytics platform Lasso and healthcare media company CMI Media Group shared the results of their pilot with IBM Watson to create personalized healthcare marketing campaigns.
Edinburg, Texas-based DHR Health has renamed its level 1 trauma center after renowned surgeon Kenneth Mattox, MD, the Monitor in McAllen, Texas, reported Sept. 20.
