Patients’ expectations of brands and organizations are shifting as they now look to health systems to take a stand on high-profile political and social issues. As a result hospital chief marketing officers are being tasked with developing their organiz…
Vineland, N.J.-based Inspira Health launched a new advertising campaign July 12 titled ‘On Your Schedule’ to emphasize the flexibility of the system.
NYU Langone in New York City swept nominations for the 2022 MM+M awards for medical marketing with eight award nominations, among the seven hospitals that have been honored with a nomination for the prestigious marketing awards.
From retention, loyalty and enrichment of current clients to creating a strong correlation and interconnectedness between brand experience, customer experience and employee experience, chief marketing officers are the C-suite executives required to emb…
From pressure to take a stance on social issues to higher expectations from the C-suite, challenges abound for health system marketing departments. Here, three health system marketing leaders share the most challenging issues they are facing.
The healthcare data and analytics company formerly known as IBM Watson has rebranded to Merative, reflecting its acquisition by Francisco Partners.
Sharing authentic patient stories and becoming a digital-first marketing organization are some of the strategies Cleveland Clinic employed to become the No. 1 healthcare brand in the U.S. according to Monigle’s “Humanizing Brand Experience: Healthcare …
Cigna and UnitedHealthcare are using AI and data analytics to identify people with chronic conditions and encourage them to access support, but patients aren’t responding to the targeted medical advice, The Wall Street Journal reported July 5.
Iron Mountain, Mich.-based Dickinson County Healthcare System has unveiled a new brand identity June 30.
Consumers used to want a health system that was convenient, but now other facets such as patient data access, range of specialists, hospital resources and physician communication are growing in importance, changing the way they are choosing where to re…
