Healthcare marketing leaders can create lifelong customers by understanding, trusting and making business decisions based on data. But, those leaders must also evaluate how to ensure data is protected while trying to implement platforms, new campaigns …
Secaucus, N.J.-based Hudson Regional Hospital’s legal counsel sent a letter to the editor of the Jersey Journal responding to a statement a spokesperson had made about Bayonne, N.J.-based CarePoint Health.
Wenatchee-based Central Washington Hospital and Wenatchee (Wash.) Valley Hospital will be renamed to reflect their affiliation with Eau Claire, Wis.-based Confluence Health, KPQ News reported Aug. 22.
From overseeing the planning, development and execution of health systems’ marketing and advertising initiatives, health system marketing executives are the C-suite leaders in charge of creating an interconnectedness between their organizations brand a…
Instagram and Facebook suspended nonprofit Children’s Health Defense for repeated violations of policies on COVID-19 misinformation, The New York Times reported Aug. 18.
From tracking performance metrics to making sure frontline workers are included in the creation of projects, Becker’s spoke to three health system marketing leaders to discuss the challenges they face when launching a new marketing initiative.
New York City Health and Hospitals Corporation, the nonprofit that runs New York City’s public hospitals and clinics, has launched a new website.
From clinical healthcare to public health campaigns, chief marketing officers are using social media to find meaning in data gathered from social channels to support and engage their patients beyond their health systems’ walls.
Arcadia, Calif.-based Methodist Hospital of Southern California has unveiled a new brand identity July 6.
Patients’ expectations of brands and organizations are shifting as they now look to health systems to take a stand on high-profile political and social issues. As a result hospital chief marketing officers are being tasked with developing their organiz…
