HCA Florida Healthcare has renamed its 14 home health agencies.
Category: digital marketing
4 health systems with award-winning ad-campaigns
Four health systems have been honored with an Aster Award, honoring excellence in healthcare marketing for exceptional advertising campaigns in 2021.
OSU Wexner’s marketing chief on creating a humanized hospital brand
Skip Hidlay, chief communications and marketing officer at Columbus-based Ohio State University Wexner Medical Center, created a collaborative culture and expanded its strong partnerships with physicians, patients and digital marketing to make its bran…
NewYork-Presbyterian launches ‘stay Brooklyn’ ad campaign
New York City-based NewYork-Presbyterian is launching a new ad campaign called “Stay Brooklyn”, according to a May 24 press release.
Vermont health system rebrands
Springfield (Vt.) Medical Care Systems unveiled a new brand identity May 15.
19 top innovating healthcare marketing leaders
Nineteen healthcare marketers hailing from a range of organizations, including Blue Shield of California and Northwell Health, have been honored with the Clio Health Innovators award, recognizing the creative drive and innovative spirit held by each le…
Telehealth provider changes name to reflect Walmart Health affiliation
Telehealth provider MeMD changed its name to reflect its affiliation with Walmart Health.
GlaxoSmithKline renames as GSK
GlaxoSmithKline has renamed its company to simply GSK.
The top 20 health systems in the US by brand recognition
Three Ohio health systems took the top spots as the most humanized health system brands in the U.S., according to research by branding agency Monigle on May 17.
Health startups use TikTok to market prescription drugs, worrying experts
Pandemic-era relaxations to rules on prescribing drugs allowed mental health startups to reach more people, boosting their online advertising. However, the proliferation of marketing, especially on platforms like TikTok and Instagram that reach young p…
