Arcadia, Calif.-based Methodist Hospital of Southern California has unveiled a new brand identity July 6.
Category: digital marketing
Health system chief marketing officers tasked with communicating a stance on social issues
Patients’ expectations of brands and organizations are shifting as they now look to health systems to take a stand on high-profile political and social issues. As a result hospital chief marketing officers are being tasked with developing their organiz…
Inspira Health launches new ad campaign
Vineland, N.J.-based Inspira Health launched a new advertising campaign July 12 titled ‘On Your Schedule’ to emphasize the flexibility of the system.
7 hospitals nominated for medical marketing awards
NYU Langone in New York City swept nominations for the 2022 MM+M awards for medical marketing with eight award nominations, among the seven hospitals that have been honored with a nomination for the prestigious marketing awards.
Health system chief marketing officer’s top priorities
From retention, loyalty and enrichment of current clients to creating a strong correlation and interconnectedness between brand experience, customer experience and employee experience, chief marketing officers are the C-suite executives required to emb…
Under pressure: Health system marketing leaders on their greatest challenges
From pressure to take a stance on social issues to higher expectations from the C-suite, challenges abound for health system marketing departments. Here, three health system marketing leaders share the most challenging issues they are facing.
IBM Watson rebrands to Merative
The healthcare data and analytics company formerly known as IBM Watson has rebranded to Merative, reflecting its acquisition by Francisco Partners.
Patient stories and digital marketing: The recipe that made Cleveland Clinic the No. 1 hospital brand in the US
Sharing authentic patient stories and becoming a digital-first marketing organization are some of the strategies Cleveland Clinic employed to become the No. 1 healthcare brand in the U.S. according to Monigle’s “Humanizing Brand Experience: Healthcare …
Payers are following the health data, but their enrollees aren’t
Cigna and UnitedHealthcare are using AI and data analytics to identify people with chronic conditions and encourage them to access support, but patients aren’t responding to the targeted medical advice, The Wall Street Journal reported July 5.
Michigan health system changes name
Iron Mountain, Mich.-based Dickinson County Healthcare System has unveiled a new brand identity June 30.
