Consumers used to want a health system that was convenient, but now other facets such as patient data access, range of specialists, hospital resources and physician communication are growing in importance, changing the way they are choosing where to re…
Dover, N.H.-based Wentworth-Douglass Hospital unveiled a new brand identity June 22.
Madison, W.Va.-based Boone Memorial Hospital unveiled a new brand identity June 20.
Meta released a new commercial showing the potential the metaverse could have for training surgeons.
Kenilworth, N.J.-based Merck named Chirfi Guindo as chief marketing officer.
New Jersey-based Hackensack Meridian Health launched a new brand campaign June 16 titled “We’re Ready,” aimed at telling patients that the health system is equipped to tackle any health challenge.
GSK Consumer Healthcare partnered with Ascential Digital Commerce to launch a platform for C-suite executives to analyze their brand’s performance and sales.
Utica, N.Y.-based Mohawk Valley Health System unveiled a new brand identity June 9.
St Louis-based Ascension released a new marketing campaign June 7 titled Care for All. Nick Ragone, executive vice president and chief marketing and communications officer, spoke to Becker’s about the campaign, its meaning and its reach.
Decorah, Iowa-based Winneshiek Medical Center is planning to launch a rebranding project.
