Madison, W.Va.-based Boone Memorial Hospital unveiled a new brand identity June 20.
Category: digital marketing
Meta’s new commercial targets the healthcare industry
Meta released a new commercial showing the potential the metaverse could have for training surgeons.
Merck names Chirfi Guindo as chief marketing officer
Kenilworth, N.J.-based Merck named Chirfi Guindo as chief marketing officer.
Hackensack launches ‘We’re Ready’ brand campaign
New Jersey-based Hackensack Meridian Health launched a new brand campaign June 16 titled “We’re Ready,” aimed at telling patients that the health system is equipped to tackle any health challenge.
GSK to launch brand performance platform
GSK Consumer Healthcare partnered with Ascential Digital Commerce to launch a platform for C-suite executives to analyze their brand’s performance and sales.
New York health system unveils new brand identity
Utica, N.Y.-based Mohawk Valley Health System unveiled a new brand identity June 9.
Inside Ascension’s new Care for All campaign
St Louis-based Ascension released a new marketing campaign June 7 titled Care for All. Nick Ragone, executive vice president and chief marketing and communications officer, spoke to Becker’s about the campaign, its meaning and its reach.
Iowa hospital working with Mayo Clinic to launch rebranding project
Decorah, Iowa-based Winneshiek Medical Center is planning to launch a rebranding project.
11 top health system brands share their marketing secret sauce
Whether it’s open communication, listening to patients to improve their experiences or making the care journey as easy as possible, these top-ranking health organization brands have clear strategies when it comes to marketing and communication.
HCA Florida Healthcare renames home health agencies
HCA Florida Healthcare has renamed its 14 home health agencies.
