Category: digital marketing

Gillette Children’s Speciality Healthcare unveiled a new brand identity May 16. 

Renton, Wash.-based Providence, which comprises 52 hospitals and 1,085 clinics, is working with a fraction of the budget traditionally available to marketing organizations, yet its initiatives have significantly reduced the costs of advertising dollars…

Google will now allow ads for stem cell treatment therapy and some gene or cell therapy, marking a reversal from its previous policy that banned all ads promoting experimental medical treatment, reported The Verge May 10.

Telehealth startup Cerebral adjusted its marketing and advertising strategies to reflect the suspension of controlled substance prescriptions for new patients after allegations of overprescribing by providers surfaced, M+MM reported May 10. 

Providence’s chief marketing and digital experience officer plans to utilize patient data to bring the most useful and personalized marketing messages to patients.

The singer, rapper and actress Queen Latifah has teamed up with Pfzer to promote a public health campaign to encourage people to get tested and treated for COVID-19.

Pasadena, Calif.-based Huntington Hospital unveiled a new logo and a new name May 3 to reflect its affiliation with Los Angeles-based Cedars-Sinai. 

Here are five healthcare marketing campaigns launched since April 14.

Mike Ryan, executive director of the World Health Organization’s health emergencies program, warned that Elon Musk’s purchase of Twitter could bolster the proliferation of online health misinformation, Bloomberg reported April 26.

Children’s Hospital Los Angeles on April 25 selected three winners of its VaxUp Challenge, a campaign to increase COVID-19 vaccination rates among children and teens.