Whether it’s open communication, listening to patients to improve their experiences or making the care journey as easy as possible, these top-ranking health organization brands have clear strategies when it comes to marketing and communication.
Skip Hidlay, chief communications and marketing officer at Columbus-based Ohio State University Wexner Medical Center, created a collaborative culture and expanded its strong partnerships with physicians, patients and digital marketing to make its bran…
Nineteen healthcare marketers hailing from a range of organizations, including Blue Shield of California and Northwell Health, have been honored with the Clio Health Innovators award, recognizing the creative drive and innovative spirit held by each le…
Three Ohio health systems took the top spots as the most humanized health system brands in the U.S., according to research by branding agency Monigle on May 17.