Category: digital marketing

Four health systems have been honored with an Aster Award, honoring excellence in healthcare marketing for exceptional advertising campaigns in 2021.

Skip Hidlay, chief communications and marketing officer at Columbus-based Ohio State University Wexner Medical Center, created a collaborative culture and expanded its strong partnerships with physicians, patients and digital marketing to make its bran…

New York City-based NewYork-Presbyterian is launching a new ad campaign called “Stay Brooklyn”, according to a May 24 press release.

Springfield (Vt.) Medical Care Systems unveiled a new brand identity May 15.

Nineteen healthcare marketers hailing from a range of organizations, including Blue Shield of California and Northwell Health, have been honored with the Clio Health Innovators award, recognizing the creative drive and innovative spirit held by each le…

Telehealth provider MeMD changed its name to reflect its affiliation with Walmart Health. 

GlaxoSmithKline has renamed its company to simply GSK. 

Three Ohio health systems took the top spots as the most humanized health system brands in the U.S., according to research by branding agency Monigle on May 17. 

Pandemic-era relaxations to rules on prescribing drugs allowed mental health startups to reach more people, boosting their online advertising. However, the proliferation of marketing, especially on platforms like TikTok and Instagram that reach young p…

Gillette Children’s Speciality Healthcare unveiled a new brand identity May 16.