Here are five marketing campaigns launched by healthcare organizations in the last 30 days.
Category: digital marketing
Online reputation management: Strategies from HCA, UPMC, 5 other health systems
In March, brand management firm Reputation released its 2022 rankings of the top 15 health systems with the best patient reviews among the 25 largest U.S. systems by 2021 revenue. Becker’s reached out to some of those hospitals to learn more about the …
Ascension, AdventHealth rename hospitals as partnership unwinds
Ascension and AdventHealth have pulled the plug on their joint venture Amita Health and are renaming hospitals to reflect their system names.
Providence, Swedish unveil unified brand in Washington
Renton, Wash.-based Providence and Seattle-based Swedish Health Services are rolling out a unified brand for their chain or healthcare organizations in western Washington.
California hospital to bear late politician’s name
Oakland, Calif.-based Alameda Health System is renaming its flagship hospital after Wilma Chan, a member of the Alameda County board of supervisors who was struck and killed by a vehicle in November, The Mercury News reported March 30.
Washington hospital may change name of ‘maternity center’ to be more gender inclusive
Kirkland, Wash.-based EvergreenHealth Medical Center may change the name of its family maternity center after staff members said “maternity” excludes pregnant people who do not identify as women.
New York Community Hospital renamed to reflect new affiliation
Brooklyn-based New York Community Hospital was renamed Maimonides Midwood Community Hospital, Brooklyn Paper reported March 25.
YouTube’s physician influencers
Healthcare professionals have taken to YouTube to reach their patients. From giving out health advice to breaking down the complexities and realities of being a physician in the healthcare industry, the platform is becoming a place for healthcare provi…
Penn Medicine launches art campaign to honor healthcare workers
Philadelphia-based Penn Medicine launched a digital art campaign March 24 that pays homage to healthcare workers.
Henry Ford Health System rebrands: 3 things to know
Henry Ford Health System dropped “system” from its name and launched a rebrand, the Detroit-based health system said in a March 22 news release. Here are three things to know:
