Indiana Gov. Eric Holcomb recently signed a bill designed to improve transparency for patients by banning medical title misappropriation in advertisements.
Category: digital marketing
5 things for hospitals to consider when monitoring online patient reviews
Search engines are usually the first place patients go when seeking a healthcare provider, so it’s imperative hospitals keep tabs on their online reputation, according to a report released March 16 by brand management firm Reputation.
HHS targets parents in latest COVID-19 vaccination campaign
HHS is focusing on parents in a new video ad campaign aimed at boosting COVID-19 vaccination rates in children, The Hill reported March 17.
Hospital rebrands: 5 recent name changes
Here are five hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 28.
San Diego VA Medical Center renamed in honor of fallen army nurse
A Veterans Affairs medical center in San Diego was renamed March 14 in honor of a fallen Army nurse.
5 recently launched healthcare marketing campaigns
Here are five healthcare marketing campaigns Becker’s covered since Feb. 23:
Patient group launches campaign advocating for Biogen Alzheimer’s drug Aduhelm
A patient group launched a $1 million campaign designed to pressure federal agencies to loosen proposed restrictions on Biogen’s Alzheimer’s drug, MM+M reported March 14.
Trust, the less-discussed social determinant of health
How much trust a patient places in the healthcare system is a significant determinant of good health behavior, according to a report released March 10 by marketing consultancy firm Edelman.
How St. Jude’s is encouraging young people to get HPV vaccines
Memphis, Tenn.-based St. Jude Children’s Research Hospital launched its “Path to a Bright Future” campaign on March 4, International HPV Awareness Day.
Medical marketing budgets increased by 15%
Healthcare and medical marketing budgets were up by 15 percent in 2021, but they still fell below pre-pandemic levels, MM+M reported March 8.
