Category: digital marketing

Madison, Wis.-based UW Health at The American Center was renamed to UW Health East Madison Hospital, the health system said April 21.

Sacramento, Calif.-based UC Davis Health launched a new program aimed at improving education regarding organ donation access and transplantation in underserved communities.

Oprah Winfrey and the Smithsonian Channel are partnering to expose racial disparities in healthcare through a new industry campaign and documentary, according to ABC News.

Arlington-based Virginia Hospital Center rebranded as VCH Health, the health system said April 15.

Renton, Wash.-based Providence launched a digital hub to showcase stories of partnership and volunteerism.

Vidant Health and East Carolina University, both based in Greenville, N.C., unveiled a new logo for the ECU Health system as well as name changes to hospitals across North Carolina.

Livonia, Mich.-based Trinity Health plans to rebrand eight hospitals and hundreds of care sites in Michigan.

Dartmouth-Hitchcock Health unveiled a new brand identity April 12 after launching its rebranding effort nearly three years ago.

Here are eight hospitals and health systems that have announced name changes or other rebranding efforts since March 22.

Here are five marketing campaigns launched by healthcare organizations in the last 30 days.