Category: digital marketing

More healthcare ad campaigns are focusing on meeting patients where they are, which often requires hospital marketing teams to think outside the box. Here, seven health system executives share an unexpected way their system has reached patients.

Fear-based messaging is often persuasive, but it has not been an effective way to promote COVID-19 vaccines or social distancing, Fast Company reported Feb. 20.

Here are six hospitals and health systems that have announced name changes or other rebranding efforts since Jan. 12.

Here are eight healthcare marketing campaigns Becker’s covered since Feb. 7:

The Lancaster, Calif.-based hospital formerly known as Antelope Valley Hospital launched a new brand identity, including a new logo and name: Antelope Valley Medical Center.

University Health Care System, a three-hospital system based in Augusta, Ga., is preparing to change the name of its flagship hospital once the system joins Atlanta-based Piedmont Healthcare on March 1, ABC affiliate WJBF reported Feb. 9.

The Ad Council partnered with Artsai, an ad tech company, to leverage predictive-personalization technology to target COVID-19 vaccination ads to vaccine hesitant states, MM+M reported Feb. 14.

During the Super Bowl, advertisers vie for the attention of millions of fans. This year, four of the coveted spots were taken up by health and wellness companies. 

Inglewood, Calif.-based Centinela Hospital partnered with Carvertise, a company that wraps vehicles in advertisements, to deploy a fleet of Centinela-branded Ubers outside SoFi Stadium, where the Super Bowl will be played, M+MM reported Feb. 11.

In the past decade, the ability to leverage social media has become an indispensable part of hospital marketing strategy. Becker’s reached out to 23 health systems across the country to learn more about how they plan to use social media in 2022.