Category: digital marketing

The top 10 physician influencers of Instagram

Healthcare professionals have taken to Instagram to build their personal brand, share their stories, spread awareness and connect with patients on a different platform, MM+M reported Feb. 8.

Washington hospital refreshes brand

Pullman (Wash.) Regional Hospital revitalized its brand to better reflect its mission and values.

Three Indiana hospitals urge residents to get vaccinated

Indianapolis-based Community Health Network, Eskenazi Health and Indiana University Health shared messages and images via social media aimed at improving vaccination rates among Indiana residents.

7 top patient engagement tools, per KLAS

Salesforce, Epic and CipherHealth were among the companies nabbing No. 1 spots for patient engagement categories in KLAS Research’s 2022 “Best in KLAS” rankings.

Coalition launches ad urging Congress to prevent Medicare cuts

The Coalition to Protect America’s Health Care, which was co-founded by the American Hospital Association, launched a TV ad Feb. 6 pushing Congress to prevent pending Medicare cuts as hospitals deal with the omicron variant, inflation and workforce sho…

Texas hospital rebrands under same ownership

A Dallas hospital changed its name from City Hospital at White Rock to White Rock Medical Center.

Novant rolls out new facility names, plans $3B in capital projects

Following one year of Wilmington, N.C.-based New Hanover Regional Medical Center joining Winston-Salem, N.C.-based Novant Health, the system unveiled new names of several facilities with the Novant brand, which went into effect Feb. 1.

5 recently launched healthcare marketing campaigns

Here are five recent healthcare marketing campaigns launched in the past three weeks.

CVS launches ‘Health Zones’ initiative

CVS has launched “Health Zones,” a collaborative initiative with local nonprofits and Uber Health to get people to medical appointments, work and educational programs, according to AZ Family, Fox61 and CBS46.

Children’s Hospital Los Angeles launches ‘VaxUp’ campaign to get kids vaccinated

Children’s Hospital Los Angeles partnered with the Los Angeles County Department of Public Health on the VaxUp Challenge, an innovative campaign to increase COVID-19 vaccination rates among children and teens.