It is important that healthcare marketing professionals understand the relationship between brand and reputation. A hospital’s brand is the promise it makes, and its reputation is how it fulfills that promise, according to a RepTrak report released Jan…
Data collection and online privacy continue to be top-of-mind concerns for consumers, and many policies on the matter are in flux. Below are four key changes that could affect hospitals’ digital marketing strategies in 2022, according to a Jan. 25 repo…
The CDC is playing up FOMO, or “fear of missing out,” as one strategy to get Generation Z and millennials vaccinated, PR Week reported Jan. 25.
Healthcare professionals have begun to call TikTok home. From giving out health advice to battling health misinformation, the platform has given physicians a place to connect with patients in a different way, MM+M reported Jan. 27.
One of healthcare marketing executives’ goals is to uplift the reputation of their respective organizations, which can be a tough aspect to pin down. Here are the seven factors that shape a reputation, according to a RepTrak report released Jan. 26.
Insurance provider Aflac launched the “Close the Gap” initiative Jan. 19, aimed at highlighting those who fall through the cracks of the healthcare system, MM+M reported Jan. 24.
Christine Albert, the chief marketing and experience officer at LCMC Health in New Orleans, believes empathy and authenticity are key for health systems to connect with their patients, according to an interview branding agency Monigle shared with Becke…
The Mayo Foundation for Medical Education and Research, part of Rochester, Minn.-based Mayo Clinic, has won a case alleging its name was being used to divert people to a pornographic website.
In 2022, hospitals’ patient communication strategies will focus on carefully considered COVID-19 guidance and digital engagement efforts, according to four health system marketing executives who shared their strategies with Becker’s.
CDC Director Rochelle Walensky, MD, said she has not been sufficiently clear with Americans when communicating the agency’s COVID-19 guidance in an interview published Jan. 17 in The Wall Street Journal.
