Category: digital marketing

Spectrum Health launches kindness campaign as response to staff abuse

Grand Rapids, Mich.-based Spectrum Health has launched a publicity campaign urging patients to treat healthcare workers with more respect and kindness, NPR affiliate Michigan Radio reported Feb. 21.

7 unconventional hospital ad campaigns that paid off

More healthcare ad campaigns are focusing on meeting patients where they are, which often requires hospital marketing teams to think outside the box. Here, seven health system executives share an unexpected way their system has reached patients.

The problem with fear-based COVID-19 messaging

Fear-based messaging is often persuasive, but it has not been an effective way to promote COVID-19 vaccines or social distancing, Fast Company reported Feb. 20.

Hospital rebrands: 6 recent name changes

Here are six hospitals and health systems that have announced name changes or other rebranding efforts since Jan. 12.

8 recently launched healthcare marketing campaigns

Here are eight healthcare marketing campaigns Becker’s covered since Feb. 7:

For 1 California hospital, growing also means rebranding

The Lancaster, Calif.-based hospital formerly known as Antelope Valley Hospital launched a new brand identity, including a new logo and name: Antelope Valley Medical Center.

Georgia hospital to change name amid Piedmont acquisition

University Health Care System, a three-hospital system based in Augusta, Ga., is preparing to change the name of its flagship hospital once the system joins Atlanta-based Piedmont Healthcare on March 1, ABC affiliate WJBF reported Feb. 9.

Leveraging AI to create advertisements for vaccine hesitant states

The Ad Council partnered with Artsai, an ad tech company, to leverage predictive-personalization technology to target COVID-19 vaccination ads to vaccine hesitant states, MM+M reported Feb. 14.

4 healthcare ads in the Super Bowl

During the Super Bowl, advertisers vie for the attention of millions of fans. This year, four of the coveted spots were taken up by health and wellness companies. 

Centinela Hospital deploying fleet of branded Ubers outside Super Bowl stadium

Inglewood, Calif.-based Centinela Hospital partnered with Carvertise, a company that wraps vehicles in advertisements, to deploy a fleet of Centinela-branded Ubers outside SoFi Stadium, where the Super Bowl will be played, M+MM reported Feb. 11.