Category: digital marketing

In the past decade, the ability to leverage social media has become an indispensable part of hospital marketing strategy. Becker’s reached out to 23 health systems across the country to learn more about how they plan to use social media in 2022.

Healthcare professionals have taken to Instagram to build their personal brand, share their stories, spread awareness and connect with patients on a different platform, MM+M reported Feb. 8.

Pullman (Wash.) Regional Hospital revitalized its brand to better reflect its mission and values.

Indianapolis-based Community Health Network, Eskenazi Health and Indiana University Health shared messages and images via social media aimed at improving vaccination rates among Indiana residents.

Salesforce, Epic and CipherHealth were among the companies nabbing No. 1 spots for patient engagement categories in KLAS Research’s 2022 “Best in KLAS” rankings.

The Coalition to Protect America’s Health Care, which was co-founded by the American Hospital Association, launched a TV ad Feb. 6 pushing Congress to prevent pending Medicare cuts as hospitals deal with the omicron variant, inflation and workforce sho…

A Dallas hospital changed its name from City Hospital at White Rock to White Rock Medical Center.

Following one year of Wilmington, N.C.-based New Hanover Regional Medical Center joining Winston-Salem, N.C.-based Novant Health, the system unveiled new names of several facilities with the Novant brand, which went into effect Feb. 1.

Here are five recent healthcare marketing campaigns launched in the past three weeks.

CVS has launched “Health Zones,” a collaborative initiative with local nonprofits and Uber Health to get people to medical appointments, work and educational programs, according to AZ Family, Fox61 and CBS46.