Children’s Hospital Los Angeles partnered with the Los Angeles County Department of Public Health on the VaxUp Challenge, an innovative campaign to increase COVID-19 vaccination rates among children and teens.
Category: digital marketing
6 branding questions healthcare marketers must answer
It is important that healthcare marketing professionals understand the relationship between brand and reputation. A hospital’s brand is the promise it makes, and its reputation is how it fulfills that promise, according to a RepTrak report released Jan…
Data protection policies are changing: 4 things healthcare marketers should monitor
Data collection and online privacy continue to be top-of-mind concerns for consumers, and many policies on the matter are in flux. Below are four key changes that could affect hospitals’ digital marketing strategies in 2022, according to a Jan. 25 repo…
CDC uses ‘FOMO’ in campaign to get Gen Z, millennials vaccinated
The CDC is playing up FOMO, or “fear of missing out,” as one strategy to get Generation Z and millennials vaccinated, PR Week reported Jan. 25.
8 of the most popular TikTok physicians
Healthcare professionals have begun to call TikTok home. From giving out health advice to battling health misinformation, the platform has given physicians a place to connect with patients in a different way, MM+M reported Jan. 27.
7 factors that shape a hospital’s reputation
One of healthcare marketing executives’ goals is to uplift the reputation of their respective organizations, which can be a tough aspect to pin down. Here are the seven factors that shape a reputation, according to a RepTrak report released Jan. 26.
Aflac launches ‘Close the Gap’ initiative to highlight disparities in US health system
Insurance provider Aflac launched the “Close the Gap” initiative Jan. 19, aimed at highlighting those who fall through the cracks of the healthcare system, MM+M reported Jan. 24.
‘Joyful and human’: LCMC’s path to becoming the 8th most trusted system in the country
Christine Albert, the chief marketing and experience officer at LCMC Health in New Orleans, believes empathy and authenticity are key for health systems to connect with their patients, according to an interview branding agency Monigle shared with Becke…
Mayo Clinic wins domain name dispute with porn site
The Mayo Foundation for Medical Education and Research, part of Rochester, Minn.-based Mayo Clinic, has won a case alleging its name was being used to divert people to a pornographic website.
Geisenger, Renown and more share patient communication strategies for 2022
In 2022, hospitals’ patient communication strategies will focus on carefully considered COVID-19 guidance and digital engagement efforts, according to four health system marketing executives who shared their strategies with Becker’s.
