Category: digital marketing

No one laughs during a colonoscopy: Hospital marketing execs share tips on campaign imagery

Read the full post on Becker's Hospital Review – Healthcare News

After 6 months, 24% of the vaccine-resistant population got their shots — what persuaded them?

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Why local celebrities are a secret weapon against vaccine hesitancy

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Study: Ads communicate that a hospital has deep pockets, not necessarily quality care

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71% of YouTube’s COVID-19 misinformation was recommended by algorithm, study says

Read the full post on Becker's Hospital Review – Healthcare News

Going through a rebrand? Do these 4 things to get employees on board 

Read the full post on Becker's Hospital Review – Healthcare News

Vaccination rates are lagging, but these 5 communication strategies might help

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Physician viewpoint: How to assure young people vaccines don’t cause infertility

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7 hospital execs share their vaccine campaign’s most effective message

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23 hospitals, health systems that rebranded or revamped identity in 2021

Read the full post on Becker's Hospital Review – Healthcare News