Category: digital marketing

Roseville, Calif.-based Adventist Health plans to pay $100,000 over five years for the naming rights to a local amphitheater, the Sun-Gazette reported.

Marketing and communications would feel the brunt of layoffs proposed at Portland-based Oregon Health & Science University.

Health system marketing chiefs have been increasingly adding “experience” to their titles, reflecting a shift in healthcare toward a more consumer-friendly approach prevalent in other industries.

KFF Health News’ latest investigation into surprise medical bills poses an intriguing question for the industry: Should freestanding emergency departments be able to use “urgent care” in their names? 

KFF Health News’ latest investigation into surprise medical bills poses an intriguing question for the industry: Should freestanding emergency departments be able to use “urgent care” in their names? 

An Oklahoma hospital has dropped the name of a long-ago donor in favor of the name of the town where it’s located, the Enid (Okla.) News & Eagle reported.

New Hyde Park, N.Y.-based Northwell Health is at the center of an HBO documentary set to air June 25.

Rochester, Minn.-based Mayo Clinic is launching a new podcast in partnership with a public radio network.

In a move designed to bolster healthcare, medical education and biomedical research, Lifespan Health and Brown University, both based in Providence, R.I., finalized their expanded affiliation agreements. 

Houston-based University of Texas MD Anderson Cancer Center has agreed to participate in the World Trade Center Health Program following pressure from a patient advocacy group.