IU Health entered a partnership with USA Swimming.
Category: digital marketing
Humanizing healthcare experience: Lessons from University of Iowa Health Care's journey to the top
In the just-released Humanizing Brand Experience Vol. 7 report from Monigle, healthcare leaders gain access to a groundbreaking study that redefines the way we understand and deliver human-centric experiences. Informed by 26,000 consumers, this re…
Health system buys transit station naming rights for $2.9M
University of Miami Health System bought the naming rights to a Miami transit station for $2.9 million over 20 years, Miami Today reported.
Former Trinity hospital could be named after Terri Schiavo
A former Trinity Health hospital could be named after Terri Schiavo, a Florida woman whose story of being in a persistent vegetative state for 15 years captivated the nation in the early 2000s, the Detroit Free Press reported.
Health system responds to social media uproar over patient
A Florida health system CEO responded to what he called a “distorted story” being spread on social media over his organization’s treatment of a patient.
Sports partnerships a 'differentiator' for AdventHealth
Sports sponsorships have been a “differentiator” for Altamonte Springs, Fla.-based AdventHealth, leading the health system to seek out female athletes as spokespeople, Sports Business Journal reported.
Mayo Clinic's union talking points leaked on social media
Rochester, Minn.-based Mayo Clinic’s internal talking points on unions were leaked on social media as some employees move to unionize, the Rochester Post-Bulletin reported.
Northwell takes a page out of Marvel's book
In an extremely competitive healthcare market, organizations are seeking to connect with their consumers in engaging and relevant ways. That drove Northwell Health to draw inspiration from Disney.
CommonSpirit inks naming rights to Broncos facility
The Denver Broncos training facility has been renamed to reflect Chicago-based CommonSpirit’s brand.
Mayo Clinic apologizes over conference speaker
Rochester, Minn.-based Mayo Clinic apologized over the inclusion of a speaker at a recent conference who has made critical comments about the transgender community, KTTC reported.
