Category: digital marketing

Mount Sinai inks US Open partnership

New York City-based Mount Sinai Health System will be the official hospital and medical services provider of the U.S. Open Tennis Championships. 

UCLA Health inks NFL partnership

UCLA Health has entered into a multi-year partnership with the Los Angeles Chargers.

Northwell, UC Davis, Nemours awarded for digital marketing

Three health systems were named winners at PR Daily’s 2024 Social Media, Digital & Content Marketing Awards.

Seattle Children's recreates hospital in video game

Seattle Children’s has recreated its facility in Minecraft, a video game developed by Mojang Studios.

Ohio academic health system rebrands

An academic health system in Ohio has a new identity.

NewYork-Presbyterian earns 8 Emmy nominations

New York City-based NewYork-Presbyterian has garnered eight nominations for the 67th Annual New York Emmy Awards.

Health system naming rights dispute set for trial

A trial to settle a dispute over the naming rights to an Ohio health system has been set for January 2026, the Dayton (Ohio) Daily News reported.

Why health systems dropped 'University' from their names

If you’re looking for an academic health system, don’t expect to find “university” in its name.

Why Northwell is integrating healthcare with entertainment

New Hyde Park, N.Y.-based Northwell Health has launched Northwell Studios, an initiative designed to meld healthcare with entertainment to address pressing social issues and enhance brand visibility. 

UF Health inks NFL branding partnership

Gainesville, Fla.-based UF Health has signed a  four-year partnership with the Jacksonville Jaguars to display UF Health brands at the team’s games.