Marketing and communications would feel the brunt of layoffs proposed at Portland-based Oregon Health & Science University.
Category: digital marketing
Why health system marketing chiefs are taking on 'experience'
Health system marketing chiefs have been increasingly adding “experience” to their titles, reflecting a shift in healthcare toward a more consumer-friendly approach prevalent in other industries.
Should standalone EDs use 'urgent care' in names?
KFF Health News’ latest investigation into surprise medical bills poses an intriguing question for the industry: Should freestanding emergency departments be able to use “urgent care” in their names?
Should standalone EDs use 'urgent care' in names?
KFF Health News’ latest investigation into surprise medical bills poses an intriguing question for the industry: Should freestanding emergency departments be able to use “urgent care” in their names?
Oklahoma hospital rebrands
An Oklahoma hospital has dropped the name of a long-ago donor in favor of the name of the town where it’s located, the Enid (Okla.) News & Eagle reported.
Northwell Health featured in HBO documentary
New Hyde Park, N.Y.-based Northwell Health is at the center of an HBO documentary set to air June 25.
Mayo Clinic launches podcast
Rochester, Minn.-based Mayo Clinic is launching a new podcast in partnership with a public radio network.
Lifespan to undergo Brown rebrand
In a move designed to bolster healthcare, medical education and biomedical research, Lifespan Health and Brown University, both based in Providence, R.I., finalized their expanded affiliation agreements.
MD Anderson joins 9/11 support initiative amid controversy
Houston-based University of Texas MD Anderson Cancer Center has agreed to participate in the World Trade Center Health Program following pressure from a patient advocacy group.
IU Health teams with USA Swimming
IU Health entered a partnership with USA Swimming.
