Boston-based Tufts Medicine’s new marketing chief told Becker’s he plans to engage patients across multiple platforms and devices to boost the academic health system’s “brand experience.”
Boston-based Tufts Medicine’s new marketing chief told Becker’s he plans to engage patients across multiple platforms and devices to boost the academic health system’s “brand experience.”
Samantha Maltin, the former marketing leader of “Sesame Street” producer Sesame Workshop, has joined St. Jude Children’s fundraising and awareness arm as chief marketing and brand officer.
Samantha Maltin, the former marketing leader of “Sesame Street” producer Sesame Workshop, has joined St. Jude Children’s fundraising and awareness arm as chief marketing and brand officer.