While customer journey mapping is a hot topic, there is a lack of clear understanding regarding how to actually create a customer journey map. To help provide insight, I turned to strategy management consultant Marcy Strauss Axelrod for insight.
Category: Forbes
What Is In Your Dietary Supplements? Study Reveals Unapproved Ingredients
Weight loss supplements with the ingredient that’s normally in Viagra? A sexual enhancement supplement with a weight loss medication that was pulled from the U.S. market? How “natural” are dietary supplements?
Building A Strong Home Care Workforce
To build a strong home care workforce, says expert Ai-jen Poo, we need to offer higher pay and better quality jobs. Some states are helping.
Andreas Halvorsen Discloses Stake In Urovant Sciences
Halvorsen’s Viking made one of the largest-ever private biotech investments in its parent company
How An Alzheimer Treatment’s Success Highlights The Failures In Alzheimer’s Drug Research
How the takeover of a biotech company with a late stage Alzheimer’s Drug highlights the lack of any other success in the fight against Alzheimer’s. And how we must look at new ways to advance research in Alzheimer’s if we want to break the bleak patter…
Is Your Boss Discriminating Against You Because You Smoke?
Almost half of the companies who charge smokers more for health insurance are breaking the law.
Two Moms Or Dads Can Now Have Kids, At Least Among Mice
Same-sex biological children were once a thing of fiction, until know. As scientists have grappled to make a viable mouse pup from two moms or dads, they have also further elucidated a molecular tug-of-war between mom and dad’s genes that is behind man…
Aetna, CVS, Walgreens, And Amazon May Finally Let Pharma Do What It Does Best
Let the retail giants focus on the customer and allow the pharmaceutical industry do what it does best: drug discovery.
Best Buy Discovers That Age Is Just A (Profitable) Number
The senior market is a tempting target, and surprisingly one that many large companies ignore as they run after the elusive Millennial. Larger numbers of older people lead more active, multidimensional lives than we assume.
Best Buy Discovers That Age Is Just A (Profitable) Number
The senior market is a tempting target, and surprisingly one that many large companies ignore as they run after the elusive Millennial. Larger numbers of older people lead more active, multidimensional lives than we assume.
