Category: Marketing and Communications, Business

Payers have poor member digital experiences compared to other industries

Health insurance members across both commercial and Medicare Advantage plans are increasingly using their health plan’s websites and mobile apps as their primary conduits of communication, but the quality of these digital experiences is lagging far beh…

FTC warns against deceptive health plan marketing

The Federal Trade Commission is warning companies that market or generate sales leads for health plans not to engage in deceptive practices in an effort to stave off malfeasance in the industry.

Insurance markets are still highly concentrated, AMA says

Dominant health insurers in most metropolitan areas across the U.S.