While customer journey mapping is a hot topic, there is a lack of clear understanding regarding how to actually create a customer journey map. To help provide insight, I turned to strategy management consultant Marcy Strauss Axelrod for insight.
While customer journey mapping is a hot topic, there is a lack of clear understanding regarding how to actually create a customer journey map. To help provide insight, I turned to strategy management consultant Marcy Strauss Axelrod for insight.