EHR, PHR or something in between? UnitedHealth’s tech venture prompts skepticism and intrigue

Following a decade of health IT acquisitions, including Rally Health, UnitedHealth is poised to carve out its own space in the sector with the launch of a portable medical record. Industry experts say the new offering is likely a PHR-EHR mashup, but question whether the insurer has the tech chops to create something new and valuable.

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