Humanizing healthcare experience: Lessons from University of Iowa Health Care's journey to the top

In the just-released Humanizing Brand Experience Vol. 7 report from Monigle, healthcare leaders gain access to a groundbreaking study that redefines the way we understand and deliver human-centric experiences. Informed by 26,000 consumers, this report deep dives into the key drivers of consumer choice and advocacy in healthcare, ranking more than 200 healthcare brands on the attributes most important to consumers.