In an illustration of how difficult it can be to navigate digital health insurance channels, the inaugural J.D. Power U.S. Healthcare Digital Experience Study has found that 42% of insured adults say they’ve experienced a problem using their health insurance website and/or app over the past 12 months. And the websites and digital apps provided by commercial member health plans and Medicare Advantage plans are not meeting foundational levels of functionality, according to the study.
J.D. Power: Digital health insurance channels lack engagement
