People remember stories in your speech. The rest fades away.

An excerpt from A Leader’s Guide to Giving a Memorable Speech: How to Deliver a Message and Captivate an Audience. “The most powerful words in English are ‘tell me a story.’” —Pat Conroy, author of The Prince of Tides and The Great Santini “Over the years I have become convinced that we learn best—and change—from hearing stories that […]

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