Fifty years ago, in a golden moment of television comedy shows, Rowan & Martin’s Laugh-In program regularly featured “The Flying Fickle Finger of Fate” award. Wikipedia says it “recognized actual dubious achievements by public individuals or institutions.” Do a Google search. You’ll quickly see how popular this award became.
Yes, I’m dating myself by going back 50 years. But mine is the generation that often becomes obsessed with being given “the finger” by doctors for digital rectal exams (DRE) looking for prostate cancer.
And it is in that context that we propose to revive The Flying Fickle Finger of Fate award. It could be awarded to prostate cancer screening promotions that deliver a new Laugh-In about prostate exams. While they are funny, it is no joke that they fail to educate men about the evidence that raises important questions about the DRE. The following is what you will not learn in these promotional campaigns.
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