We need leaders who can channel the intrinsic motivation Americans have to help those around them

In the hospital, hand washing is critical. Studies have repeatedly shown that handwashing reduces hospital-acquired-infections with impressive magnitude. But how do you motivate hospital workers to wash their hands? In a study, professors Adam Grant and David Hoffman demonstrated that the phrase “Hand hygiene prevents patients from catching diseases,” increased handwashing over the alternate phrase, “Hand hygiene prevents you from catching diseases.” […]

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