Adrian Swinscoe, Contributor

Author's posts

Are Your Brave Enough To Bring Your Customers Or Patients Into Your Boardroom?

The Walton Centre in Liverpool is a world class health facility that specializes in neurology, neurosurgery, spinal and pain management services. To improve the patient experience, they bring patients into their board room to tell their stories. Are yo…

A Story About How A Successful Outcome Doesn’t Guarantee A Positive Patient Experience

The following is a story of a friend and a recent visit to a local hospital. Her story shows us that we remember whole experiences not just outcomes and that when we are in a vulnerable state we pay much more attention to how we are treated than anythi…

Moyez’s Chair And What We Can Learn From His Story About Improving Client And Patient Experience

Bernadette Jiwa’s new book, Story Driven, is packed full of stories. One story, that of Moyez’s chair, is particularly relevant when it comes to improving customer, client and patient service and experience.