Author's posts
A Novel Program at VA Hospitals Uses An Old-World Tradition To Advance Patient Care
The “My Life, My Story” program uses patient narratives to build a stronger connection and improve care between healthcare providers and their veteran patients.
How The American Cancer Society Learned To Touch Hearts to Boost Donations
The American Cancer Society has impressive statistics, but personal stories of real patients encouraged donors to open their hearts and their wallets.
Google Hires A World-Class Communicator To Lead Its Health Team
Dr. David Feinberg reimagines healthcare by putting a face behind the data.
A National Health Campaign Skillfully Uses Communication To Save One Million Lives
The CDC uses simple words, multimedia resources, and storytelling to reach its goal of preventing one million deaths.
How A Founder’s Story Fueled Medtronic’s Growth From A Tiny Garage To A $120B Brand
Earl Bakken’s story is a classic American tale of success and innovation. It’s driven Medtronic’s culture for 60 years.
A Storytelling Surgeon Is An Inspired Choice To Head The Dimon-Bezos-Buffett Healthcare Firm
Storytelling is a valuable tool for healthcare leaders like Dr. Atul Gawande.
