Kathleen Chaykowski, Forbes Staff

Author's posts

New Altria Deal Makes Juul Cofounders Billionaires

Altria is investing $12.8 billion for a 35% stake in popular vaping company Juul, which is just 4 years old.

Don’t Be Shocked If Big Tobacco Invests In Juul — Its Founders Have Allowed It Before

If Marlboro-maker Altria takes a stake in Juul, it wouldn’t be the first time the founders of a company that’s sought to bill itself as a tool for eliminating cigarettes has partnered with Big Tobacco.

The Disturbing Focus Of Juul’s Early Marketing Campaigns

The founders of e-cigarette powerhouse Juul claim they never wanted their product to appeal to minors. But one tobacco expert says the company’s early advertisements wooed young people.