An excerpt from The Mumbo Jumbo Fix: A Survival Guide for Effective Doctor-Patient-Nurse Communication. When advertising agencies launch a new ad campaign, one of their popular strategies is the testimonial. As consumers, we see testimonials all the time in both print and electronic media. The spokesperson may be a familiar celebrity or an unknown personality but
Building trust with patients: the power of credibility, trustworthiness, and likeability originally appeared in KevinMD.com.
